BUILD your tripwire funnel
What if every time someone signed up for your freebie, some of them became paying customers too? Automatically, without a launch, a sales call, or you having to do a thing.
That’s exactly what a tripwire funnel does. And once it’s set up, it works in the background 24/7.
This game plan walks you through the whole system from scratch. You’ll create your freebie, build your opt-in and tripwire pages, write your follow-up emails, and connect it all together inside FEA Create. Every step is mapped out, with our gorgeous templates and CarrieAI prompts and to help you with the copy along the way.
The result? A list that doesn’t just grow. A list that buys.
PLAN out your launch
Launching your offer doesn’t need to be complicated, overwhelming, or filled with pressure. At its heart, a launch is simply how you share your offer with the world with intention, excitement, and clarity.
New to launching? Watch the video above to learn how launching your offer doesn't need to be complicated, overwhelming, or filled with pressure. At its heart, a launch is simply how you share your offer with the world with intention, excitement, and clarity.
Once you've watched the video above, follow the steps below to launch your amazing new offer on social media and to your email list. Whether you're launching for the first time or the tenth, this is your chance to build momentum, connect with your audience, and create a beautiful pathway for people to say "yes." ✨
Step 1
Plan out your sales calendar
Map out your year of sales, so every launch and promotion has a plan behind it.
There are 2 ways you can sell online:
Always selling – where you’re consistently sharing sales messages and getting your offer out there.
Launches & promotions – where you offer a discount, bonus, limited spots or create a sales event or promotion to drive lots of sales in a short amount of time.
Doing a mix of both gives you consistent income + bigger cash injections and audience growth (launches tend to drive more buzz and traffic and therefore also help to grow your audience).
Action Steps
Use the CarrieAI prompt to come up with your 12 month sales plan
Map out the dates for your launches and promotions across the year
💡 Top Tip: Your freebie should deliver a quick win. Something your audience can use right away and get a result from. That quick win builds trust and makes them far more likely to say yes to your tripwire offer.
TRY THESE CARRIE AI PROMPTS:
🤖 Create your 12 month sales plan:
I need help creating a simple 12-month sales plan for my online business. Before you create my plan, please ask me clarifying questions about: My business and what I sell, my audience and when they're most likely to buy, any important dates relevant to my niche, how much time I realistically have, and personal commitments/plans for the year. Help me map out a year that includes a mix of: "Always selling" months (consistent, low-key promotion), flash sales (2-3 day intensive promotions), special offers (bonus bundles, limited spots, seasonal promotions) and key calendar moments (Black Friday, New Year, etc.)
Step 2
Craft your sales messaging
This is the most important part of making sales
This is the most important part of making sales – what powerful messages are you sharing with your audience that will make them want to buy?
You don’t have to reinvent the wheel every time. These 5 categories will give you endless content ideas:
Pain points: Speak to their struggles & frustrations
Dreams & desires: Paint the picture of what’s possible
Myths & mistakes: Debunk what’s holding them back
Stories: Share your journey + client transformations
Objections: Address why they might be hesitating
Action Steps
Use the CarrieAI prompt to come up with sales content ideas across pain points, dreams & desires, myths & mistakes, stories, and objections for your next upcoming promotion ✨
💡 Top Tip: If you have a visual mockup of your freebie (like a PDF cover or workbook preview), add it to the page. It makes the freebie feel more tangible and valuable.
TRY THESE CARRIE AI PROMPTS:
🤖 Create your sales content pain point ideas:
Help me come up with sales content ideas for my offer that speak directly to my audience's struggles and frustrations - the things that make them feel stuck and ready for a solution. Ask me clarifying questions about my offer, my business, my story and my audience before giving me 10 content ideas that connect their pain points to why they need my offer.
🤖 Create your sales content transformation ideas:
Help me come up with sales content ideas for my offer that paint a picture of the transformation and results my audience is dreaming of - and show them my offer is the way to get there. Ask me clarifying questions about my offer, my business, my story and my audience before giving me 10 content ideas that inspire them to buy.
🤖 Create your sales content myths & mistake ideas:
Help me come up with sales content ideas for my offer that bust myths and call out mistakes my audience is making - so they see why my offer is the smarter path forward. Ask me clarifying questions about my offer, my business, my story and my audience before giving me 10 content ideas that shift their thinking and position my offer as the solution.
Guides
CANVA TEMPLATES
CANVA TEMPLATES
Funnel Template
Funnel Template
FEA CREATE Tripwire funnel template
Preview our 5 themes:
Step 3
Set up to sell on social media
Get your offer out into the world and make it easy for people to say yes.
This is the moment you've been building toward, your offer is ready to share! Now it's about letting people know it's here. And it doesn't have to feel pushy or salesy. In fact, the most effective launches are the ones that feel authentic and true to you.
Action Steps
Take your sales content and create your social media posts
Schedule your posts inside FEA Create
💡 Bonus tips:
Create a DM automation to share your sales page
Set up your shop link in bio page ✨
💡 Top Tip: If you have a visual mockup of your freebie (like a PDF cover or workbook preview), add it to the page. It makes the freebie feel more tangible and valuable.
TRY THESE CARRIE AI PROMPTS:
🤖 Prompt 1:
I need help creating my tripwire product. My freebie is [describe your freebie] and my audience is [describe your audience]. I want to create a low-cost product (between $7 and $47) that feels like the natural next step after downloading the freebie. Help me outline what this product should include, what result it delivers, and suggest a compelling name for it. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.
🤖 Prompt 2:
I've decided my tripwire product will be [describe your tripwire product] priced at [your price]. Help me create the content outline for this product so I know exactly what to include. Keep it focused on delivering a quick win. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.
Templates and Resources
GUIDES
CANVA TEMPLATES
FUNNEL TEMPLATE
↗︎ FEA CREATE Tripwire funnel template
Preview our 5 themes:
↗︎ Big Leap
↗︎ Dreamy Days
↗︎ Power Moves
Guides
CANVA TEMPLATES
CANVA TEMPLATES
Funnel Template
Funnel Template
FEA CREATE Tripwire funnel template
Preview our 5 themes:
Step 5
Set Up Your Confirmation Page
This is the page people land on after they've either bought your tripwire or clicked "no thanks." Either way, you want this page to feel warm, celebratory, and give them one more soft next step.
You'll need two versions of this page:
Version A: For people who bought the tripwire
Confirm that both their freebie AND their purchase are on their way. Make them feel amazing about the decision they just made. Then give them a soft call-to-action for something free.
Version B: For people who didn't buy
Confirm that their freebie is on its way. Keep it positive and warm. Then give them the same soft call-to-action.
What should your call-to-action be?
This doesn't have to be another sales offer. Keep it light. Some ideas:
Invite them to your free live workshop
Invite them to join your Facebook group
Send them to your Instagram or social media
Share your podcast or YouTube channel
Offer another free resource
The goal is to keep them moving deeper into your world. You want them going down the rabbit hole with you!
💡 Top Tip: You can also add a small bump offer on the checkout. This is a little add-on that people can tick to add to their order. It's a great way to increase the average order value.
TRY THESE CARRIE AI PROMPTS:
🤖 Prompt 1:
I need to write two versions of my confirmation/thank you page. Version A is for people who bought my tripwire product [describe product]. Version B is for people who only signed up for the freebie [describe freebie]. For both versions, write a warm, celebratory confirmation message and a soft call-to-action inviting them to [describe your next step, e.g., free workshop, Facebook group, podcast]. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.
Templates and Resources
GUIDES
CANVA TEMPLATES
FUNNEL TEMPLATE
↗︎ FEA CREATE Tripwire funnel template
Preview our 5 themes:
↗︎ Big Leap
↗︎ Dreamy Days
↗︎ Power Moves
Funnel Template
FEA CREATE Tripwire funnel template
Preview our 5 themes:
Step 6
Write Your Follow-Up Email Sequence
Once someone has signed up, you need an automated email sequence to deliver their freebie, welcome them, and (if they didn't buy on the thank you page) remind them about your tripwire offer.
Keep it simple. You need just three emails:
Email 1: Delivery Email (sent immediately)
This email delivers the freebie, gives them a really warm welcome, and tells them what to do next. Make them feel excited that they signed up.
Include: a warm welcome, the freebie download link, a clear instruction on what to do with it, and a short note about you or your community.
Email 2: Offer Email (sent 6-24 hours later)
This email is for people who DIDN'T buy the tripwire on the thank you page. Remind them about the offer. The initial 20-minute price has expired (and that needs to be genuine), but you can offer a slightly higher price that still feels like a great deal.
For example, if the 20-minute price was $7, the email price might be $17 (still way below the normal $97).
Email 3: Final Reminder (sent 17-24 hours after Email 2)
This is a short urgency email. Let them know this is the last chance to grab the offer at the special price before it goes back to full price. Keep it brief and direct.
💡 Top Tip: If someone DID buy the tripwire, they should receive a separate email sequence that welcomes them and helps them take action on the product they bought. People who take action get results. People who get results become raving fans who want to buy more from you.
TRY THESE CARRIE AI PROMPTS:
🤖 Prompt 1:
I need to write a 3-email automated sequence for my tripwire funnel. My freebie is [describe your freebie] and my tripwire product is [describe product] which was offered at [special price] on the thank you page but will be offered at [slightly higher price] in the emails, normally [full price]. Write all 3 emails: 1) An immediate delivery email that welcomes them warmly and delivers the freebie. 2) An offer reminder email (sent 6-24 hours later) for people who didn't buy. 3) A final urgency email (sent the next day) letting them know it's their last chance. Keep the tone warm and encouraging, not pushy. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.
🤖 Prompt 2:
I also need a short welcome email for people who DID buy my tripwire product [describe product]. Write a warm, celebratory email that confirms their purchase, tells them how to access the product, and gives them one clear action step to take right away so they start getting results. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.
Templates and Resources
GUIDES
Step 7
Build Your Funnel in FEA Create
Once you've got all your copy and content ready, it's time to bring it all to life inside FEA Create!
HERE'S YOUR BUILD CHECKLIST:
Step 1: Create your freebie opt-in page in FEA Create
Step 2: Set up your form to capture name and email address
Step 3: Create your tripwire thank you page with the offer, countdown timer, checkout, and "no thanks" link
Step 4: Create your confirmation page (Version A for buyers, Version B for non-buyers)
Step 5: Set up your tripwire product and checkout
Step 6: Add a bump offer to your checkout (optional but recommended!)
Step 7: Set up your automated email sequence (delivery + offer emails)
Step 8: Connect all the pages so the flow works: opt-in → tripwire page → confirmation page
Step 9: Test EVERYTHING. Sign up yourself and go through the entire flow. Check every link, every email, every page.
Step 10: GO LIVE! 🎉
💡 Top Tip: If someone DID buy the tripwire, they should receive a separate email sequence that welcomes them and helps them take action on the product they bought. People who take action get results. People who get results become raving fans who want to buy more from you.
TRY THESE CARRIE AI PROMPTS:
🤖 Prompt 1:
I need to write a 3-email automated sequence for my tripwire funnel. My freebie is [describe your freebie] and my tripwire product is [describe product] which was offered at [special price] on the thank you page but will be offered at [slightly higher price] in the emails, normally [full price]. Write all 3 emails: 1) An immediate delivery email that welcomes them warmly and delivers the freebie. 2) An offer reminder email (sent 6-24 hours later) for people who didn't buy. 3) A final urgency email (sent the next day) letting them know it's their last chance. Keep the tone warm and encouraging, not pushy. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.
🤖 Prompt 2:
I also need a short welcome email for people who DID buy my tripwire product [describe product]. Write a warm, celebratory email that confirms their purchase, tells them how to access the product, and gives them one clear action step to take right away so they start getting results. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.
Templates and Resources
GUIDES
CANVA TEMPLATES
FUNNEL TEMPLATE
↗︎ FEA CREATE Tripwire funnel template
Preview our 5 themes:
↗︎ Big Leap
↗︎ Dreamy Days
↗︎ Power Moves
FEA Create Tripwire Funnel Tutorial Video
FEA Create Tripwire Funnel Tutorial Video
OTHER HELPFUL RESOURCES
FEA Create Tripwire Funnel Tutorial Video
Step 8
Track & Optimise (Bonus Step!)
Once your funnel is live, these are the numbers to keep an eye on:
Opt-in rate: The percentage of visitors who sign up for your freebie. Aim for 30% on the low end, 50%+ on the high end. If you're not hitting this, test a new headline or tweak your bullet points.
Tripwire conversion rate: The percentage of new subscribers who buy your offer. Aim for 10-20%. If it's lower, test your headline, price point, or tweak your offer.
Email click-through rate: Aim for 2-5%. If it's lower, make your call-to-action clearer and your copy more compelling.
This is a process of testing and tweaking. Don't expect perfection on day one. Keep optimising until it's working beautifully.
Once your funnel is working, you can drive even more traffic to it by:
Running Facebook or Instagram ads to your freebie opt-in page
Promoting it on social media with regular posts
Setting up DM automations ("comment LOVE to get my free guide")
Adding it to your website so visitors can sign up
Mentioning it on your podcast or YouTube channel
Instead of running a freebie campaign where you're just getting subscribers, you're running a campaign where you're getting buyers. That is a game changer.
💡 Top Tip: If someone DID buy the tripwire, they should receive a separate email sequence that welcomes them and helps them take action on the product they bought. People who take action get results. People who get results become raving fans who want to buy more from you.
TRY THESE CARRIE AI PROMPTS:
🤖 Prompt 1:
I need to write a 3-email automated sequence for my tripwire funnel. My freebie is [describe your freebie] and my tripwire product is [describe product] which was offered at [special price] on the thank you page but will be offered at [slightly higher price] in the emails, normally [full price]. Write all 3 emails: 1) An immediate delivery email that welcomes them warmly and delivers the freebie. 2) An offer reminder email (sent 6-24 hours later) for people who didn't buy. 3) A final urgency email (sent the next day) letting them know it's their last chance. Keep the tone warm and encouraging, not pushy. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.
OTHER HELPFUL RESOURCES
FEA Create Tripwire Funnel Tutorial Video
WOOHOO!
You're all set!
Woohoo, you did it! 🎉 Your offer is out in the world, and that's such an exciting milestone in your business.
Ready to create a bit more buzz? Check out the Flash Sale Gameplan next so you can drive a quick wave of sales and get even more people saying yes!
Here’s what you should do next.
Here's what to do next....
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Explore other game plans
FEA CREATE TUTORIALS
BUILD your tripwire funnel
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1. GET ALL SET UP
Set your business up for success
2. GROW VISIBILITY
From lead gen funnels to traffic campaigns
3. CREATE OFFERS
Create your offers: courses, memberships & beyond
4. SALES & LAUNCH
Build high converting sales funnels and pages
Build Your High Converting Website
Your website is your online home for your business. You can use your website to help your potential customers learn more about you, your business, your offers, and start their journey to becoming a customer. In this tutorial, we will walk you through how to set up your website using our beautiful website template.
Step One: Title Goes Right Here
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Step Two: Title Goes Right Here
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Step Three: Title Goes Right Here
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Here's what to do next....
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