BUILD your tripwire funnel

What if every time someone signed up for your freebie, some of them became paying customers too? Automatically, without a launch, a sales call, or you having to do a thing.

That’s exactly what a tripwire funnel does. And once it’s set up, it works in the background 24/7.

This game plan walks you through the whole system from scratch. You’ll create your freebie, build your opt-in and tripwire pages, write your follow-up emails, and connect it all together inside FEA Create. Every step is mapped out, with our gorgeous templates and CarrieAI prompts and to help you with the copy along the way.

The result? A list that doesn’t just grow. A list that buys.

The 2 DAY FLASH promotion game plan

Flash sales are one of the easiest ways to create urgency and turn the email list you've been building into fast, real revenue. Run a focused 2-day promotion that re-engages your audience and generates a quick spike in sales.

New to flash sales? Watch the video above to learn how a flash promotion, a short, time-limited 48-hour offer, can create real urgency and generate revenue fast. You announce it, hype it, sell it, and close it.

Once you've watched the video above, follow the steps below to set up your first flash sale to your audience. ✨ At FEA, flash promotions have generated anywhere from $18,000 to over $100,000 in revenue. And every time someone buys from you, they become so much more likely to buy again, so you're not just creating a revenue spike, you're building a list of buyers who'll fuel your business for months and years to come.

Step 1

Create Your Irresistible Offer

Your flash promotion lives or dies on the strength of your offer. This isn’t about slapping a discount on something and hoping it works.

NOTE: If you already know what offer you want to use for this flash sale, you can skip this step

Your flash promotion lives or dies on the strength of your offer. This isn’t about slapping a discount on something and hoping it works. This is about creating something that feels like an absolute no-brainer for your audience.

The golden rule: the offer needs to feel so good that people would feel silly saying no.

What makes a great flash promo offer?

  • Incredible perceived value: The gap between what they’re getting and what they’re paying should feel amazing.

  • Clear and simple: They should understand exactly what you’re offering within 5 seconds.

  • Relevant to your audience right now: You could tie it to a moment (new year, your birthday, a milestone, back to school, a seasonal theme) to give it a reason for existing.

Types of flash promo offers that work brilliantly:

  • The Value Bundle: Bundle together multiple existing products for a fraction of what they’d cost individually.

  • The Deep Discount: Take a single product and offer it at a significantly reduced price.

  • The Special Edition: Create something brand new that’s only available during the promo window.

  • The Big Bonus: Keep the price the same but add a massive bonus that they can’t get any other time.

💡 Top Tip: Experiment with different price points across different promotions. Sometimes a $40 bundle outperforms a $26 bundle in total revenue, even though the per-item price is higher. Test and learn what works for your audience.

TRY THESE CARRIE AI PROMPTS:

🤖 Create your offer:

I want to run a 2-day flash promotion for my business. My business is [describe your business] and my audience is [describe your audience]. I currently have these products/resources: [list what you have]. Help me brainstorm 3 different flash promotion offer ideas, including: what I could bundle or discount, what the offer price could be, what the normal value would be, and why this would feel like a no-brainer to my audience. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.

🤖 Create your offer name:

I've decided my flash promotion offer will be [describe your offer] at [your price], normally valued at [normal value]. Help me create a compelling name for this offer and write a short, exciting one-line description that communicates the value instantly. Give me 5 options. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.

Guides

CANVA TEMPLATES

CANVA TEMPLATES

Funnel Template

Funnel Template

FEA CREATE Tripwire funnel template

Step 2

Write Your Sales Page Copy

Your sales page is where people go to actually buy.

Your sales page is where people go to actually buy. For a flash promo, this doesn’t need to be long or complicated, but it does need to clearly communicate the offer, the value, and the urgency.

(The full breakdown for sales page each section is outlined in the Notion page)

The structure of a flash promo sales page

  1. A punchy headline that stops them
    Lead with what they’re getting and the price.

  2. A clear description of what’s inside and the result it creates
    People are not buying features. They are buying a result, an outcome. Focus your copy on the transformation they’ll get.

  3. Social proof
    Testimonials, screenshots of results, number of people you’ve helped (no worries if you don’t have this yet).

  4. An FAQ section
    Address the objections before they even think them.

  5. Clear CTA buttons throughout
    Make them obvious and action-oriented.

  6. Urgency elements
    A countdown timer is essential. You also want clear urgency language.

💡 Top Tip: Sprinkle in credibility wherever it makes sense. This might be how many people you’ve worked with, how long you’ve been doing this, or a specific result you’ve helped someone achieve. It builds trust fast.

💡 Top Tip: If you have a visual mockup of your freebie (like a PDF cover or workbook preview), add it to the page. It makes the freebie feel more tangible and valuable.

TRY THESE CARRIE AI PROMPTS:

🤖 Create your sales page copy:

I need to write the sales page for my flash promotion. My offer is [describe your offer] at [price], normally valued at [normal value]. It's available for [timeframe] only. My audience is [describe your audience]. Write the full sales page including: a punchy headline, a sub-headline, a section describing what's inside with outcome-focused descriptions, an FAQ section with 4-5 questions and answers, and 2-3 call-to-action button text options. Make it exciting and urgent without being pushy. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.

🤖 Optimize your sales page copy:

Here's my sales page copy: [paste your copy]. Review it and suggest improvements. Check that: the headline communicates the offer clearly, the descriptions focus on outcomes not features, the urgency feels genuine, the FAQ handles likely objections, and the call-to-action buttons are compelling. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.

Templates and Resources

GUIDES

↗︎ Notion Template

↗︎ Tripwire Funnel Checklist

CANVA TEMPLATES

↗︎ Tripwire funnel freebie graphics

↗︎ Tripwire funnel product mock up graphics

FUNNEL TEMPLATE

↗︎ FEA CREATE Tripwire funnel template

Preview our 5 themes:

↗︎ Big Leap

↗︎ Dreamy Days

↗︎ Main Character

↗︎ Power Moves

↗︎ Quiet Confidence

Guides

CANVA TEMPLATES

CANVA TEMPLATES

Funnel Template

Funnel Template

FEA CREATE Tripwire funnel template

Step 3

Write Your Email Campaign

This is your sales engine. Your email sequence is often the single biggest driver of sales in a flash promotion.

This is your sales engine. Your email sequence is often the single biggest driver of sales in a flash promotion. Most people won’t buy from the first email. They need multiple touchpoints, different angles, and increasing urgency.

For a 48-hour flash promotion, you’re going to send between 5 and 7 emails. Don’t be afraid of sending this many. You want to send each of these emails as campaigns in FEA Create.

Here are the emails you’ll send (full strategy and psychology of each is outlined in the Notion page):

  • Email 1: The Teaser (Day Before Launch)
    Build anticipation and curiosity.

  • Email 2: The Launch (Day 1, Morning)
    The big reveal! Energy should be high and celebratory.

  • Email 3: The Deep Dive (Day 1, Afternoon/Evening)
    Show them what’s inside in more detail.

  • Email 4: The Spotlight (Day 2, Morning)
    Zoom into ONE compelling part of the offer instead of showing everything.

  • Email 5: The Story/Proof (Day 2, Afternoon)
    Use a story, testimonial, or emotional angle to convert the fence-sitters.

  • Email 6: The Urgency (Day 2, Evening)
    This is the “now or never” email. Lead with urgency.

  • Email 7: The Last Call (Optional, 1 hour before close)
    A very short, warm, final nudge. 4-6 lines maximum. “Just popping in one last time.”

  • Abandoned Cart Email (30 minutes after starting checkout)
    For people who started checkout but didn’t complete.

💡 Top Tip: Every single email should clearly state what the offer is, how long they’ve got, and the price. Never assume they’ve read a previous email. Write every email as if it’s the first one they’re seeing.

TRY THESE CARRIE AI PROMPTS:

🤖 Flash Sale Email Campaign:

I need to write a 7-email flash promotion campaign plus an abandoned cart email. My offer is [describe your offer] at [price], normally valued at [normal value]. The promotion runs for [timeframe]. My audience is [describe your audience]. Write all 7 emails following this structure: Email 1 (Teaser, day before), Email 2 (Launch, day 1 morning), Email 3 (Deep Dive, day 1 afternoon), Email 4 (Spotlight, day 2 morning), Email 5 (Story/Proof, day 2 afternoon), Email 6 (Urgency, day 2 evening), Email 7 (Last Call, 1 hour before close), Abandoned Cart (30 min after starting checkout). For each email, include a subject line and the full email copy. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.

🤖 Optimize Your Email Campaign:

Here are my flash promotion emails: [paste your emails]. Review the full sequence and suggest improvements. Check that: each email clearly states the offer, price, and deadline, the urgency builds across the sequence, each email takes a slightly different angle, the tone feels exciting not desperate, and the call-to-action links are positioned high in each email. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.

Ask CarrieAI

Guides

CANVA TEMPLATES

CANVA TEMPLATES

Funnel Template

Funnel Template

FEA CREATE Tripwire funnel template

Step 4

Social Media: Build the Buzz

Your email list is your primary sales driver, but social media is how you amplify the excitement, create FOMO, and reach people who might not be on your list yet.

Your email list is your primary sales driver, but social media is how you amplify the excitement, create FOMO, and reach people who might not be on your list yet.

The key: social media during a flash promo should feel FUN and exciting, not salesy. Think “I’m so buzzing about this!” energy, not “BUY NOW” energy. You can schedule these posts in FEA Create for your promotion.

Before the Promo (1-2 days before):

Tease that something is coming without revealing all the details. Use stories to build a countdown feeling. Behind-the-scenes of you putting the offer together can work really well.

During the Promo (Launch Day + Day 2):

  • The Announcement Post: Share that the offer is live with energy. Keep it visual. Use a comment-to-DM call-to-action: “Comment [WORD] and I’ll DM you the link.”

  • Chat-to-Camera Reels/Stories: Talk to camera explaining what the offer is and why you’re excited. Keep it casual, like you’re telling a friend. Authenticity converts.

  • The “What’s Inside” Carousel/Stories: Walk through the best parts of the offer. Spotlight one resource or benefit per slide.

  • Social Proof Posts: Share testimonials, screenshots of results, or DMs from happy customers.

  • Countdown/Urgency Posts: On the final day, post reminders. Use countdown stickers in stories. “Only a few hours left!”

  • Community Posts: If you have a Facebook group, post there and pin it to the top.

💡 Top Tip: Post more than you think you should. During a 48-hour flash promo, post 2-3 times per day across feed and stories. Most people won’t see every post. And use the comment-to-DM strategy rather than putting the link in your bio. It’s so much easier for people.

💡 Top Tip: You can also add a small bump offer on the checkout. This is a little add-on that people can tick to add to their order. It's a great way to increase the average order value.

TRY THESE CARRIE AI PROMPTS:

🤖 Plan your social media content:

I'm running a 2-day flash promotion for [describe your offer] at [price]. Help me plan my social media content. Write: 1) A teaser post for the day before. 2) A launch day announcement caption with a comment-to-DM call-to-action. 3) A "what's inside" carousel outline (5-7 slides). 4) A final day urgency caption. 5) A short script for a casual chat-to-camera story or reel. My comment-to-DM keyword is [your keyword]. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.

Funnel Template

FEA CREATE Tripwire funnel template

Step 5

Set Up Your Tech & Automations

Before you launch, make sure everything is set up and tested. A broken checkout link during a 48-hour window is going to cost you sales.

Before you launch, make sure everything is set up and tested. A broken checkout link during a 48-hour window is going to cost you sales.

Your tech checklist:

Sales page:

  • Sales page is live and all links work

  • Checkout/payment link is working (do a test payment!)

  • Price is correct everywhere

  • Countdown timer is set to the right close time

  • Mobile responsive (test it on your phone!)

Emails:

  • All emails are written and scheduled

  • Correct send times and dates

  • Sending to the right list/segment

  • All links in emails point to the correct sales page

  • Subject lines and preview text are set

  • Test emails sent to yourself

Abandoned cart:

  • Abandoned cart email is set up

  • Trigger timing set to 30 minutes after starting checkout

Social media:

  • Graphics and videos created

  • Posts drafted or scheduled

  • Link in bio updated

  • Comment-to-DM automation set up

Delivery:

  • Purchase confirmation email is set up

  • Buyers get instant access to what they bought

  • Welcome/start-here experience is ready

  • Buyers are tagged correctly in your system

💡 Top Tip: You’ve got to wow and delight your buyers. If the experience of buying from you is smooth, exciting, and the product is genuinely great, they will buy from you again. A crappy experience means they probably won’t. Dial this in.

TRY THESE CARRIE AI PROMPTS:

🤖 Prompt 1:

I need to write a 3-email automated sequence for my tripwire funnel. My freebie is [describe your freebie] and my tripwire product is [describe product] which was offered at [special price] on the thank you page but will be offered at [slightly higher price] in the emails, normally [full price]. Write all 3 emails: 1) An immediate delivery email that welcomes them warmly and delivers the freebie. 2) An offer reminder email (sent 6-24 hours later) for people who didn't buy. 3) A final urgency email (sent the next day) letting them know it's their last chance. Keep the tone warm and encouraging, not pushy. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.

🤖 Prompt 2:

I also need a short welcome email for people who DID buy my tripwire product [describe product]. Write a warm, celebratory email that confirms their purchase, tells them how to access the product, and gives them one clear action step to take right away so they start getting results. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.

Step 6

Close Cart & Post-Promo

Once you've got all your copy and content ready, it's time to bring it all to life inside FEA Create!

The promotion is over, but the work isn’t quite done!

Immediately after cart close:

  • Turn off the sales page or redirect it to a “this offer has ended” page (or a new, higher price)

  • Update your link in bio to remove the promo link

  • Celebrate! Seriously, take a moment. You just ran a flash promo!

Review your results:

  • Total revenue generated

  • Number of buyers

  • Email click-through rates per email

  • Conversion rate (visitors to sales page ÷ buyers)

  • Best-performing email (highest clicks/revenue)

  • Abandoned cart recovery rate

  • Social media stats (best performing content)

What to do with your new buyers:

This is the most overlooked part of a flash promo, and it’s where the long-term magic happens.

  • Welcome them: Send a warm welcome email with a “start here” guide.

  • Nurture them: They are your warmest leads for future offers.

  • Tag them: Tag or segment your buyers in your email system so you know who they are for future campaigns.

  • Offer the next step: In the coming weeks, invite them to your next offer, membership, or programme.

💡 Top Tip: A flash promo isn’t just about the revenue it generates today. It’s about building a list of buyers who will fuel your business for months and years to come.

💡 Top Tip: If someone DID buy the tripwire, they should receive a separate email sequence that welcomes them and helps them take action on the product they bought. People who take action get results. People who get results become raving fans who want to buy more from you.

TRY THESE CARRIE AI PROMPTS:

🤖 Write your onboarding welcome email:

I've just finished running a flash promotion selling [describe your offer]. I now have [number] new buyers. Help me write a warm, exciting welcome/onboarding email sequence (2-3 emails) to send to these buyers that makes them feel amazing about their purchase, helps them get started with the product, and builds excitement about being part of my world. My next offer for them will be [describe your next offer]. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.

🤖 Review your results:

I need to review the results of my flash promotion and plan my next one. Here are my numbers: [paste your metrics]. Help me analyse what went well, what I could improve, and suggest what my next flash promotion could be, including timing, offer ideas, and what I should test differently. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.

FEA Create Tripwire Funnel Tutorial Video

OTHER HELPFUL RESOURCES

FEA Create Tripwire Funnel Tutorial Video

Step 8

Track & Optimise (Bonus Step!)

Once your funnel is live, these are the numbers to keep an eye on:

Opt-in rate: The percentage of visitors who sign up for your freebie. Aim for 30% on the low end, 50%+ on the high end. If you're not hitting this, test a new headline or tweak your bullet points.

Tripwire conversion rate: The percentage of new subscribers who buy your offer. Aim for 10-20%. If it's lower, test your headline, price point, or tweak your offer.

Email click-through rate: Aim for 2-5%. If it's lower, make your call-to-action clearer and your copy more compelling.

This is a process of testing and tweaking. Don't expect perfection on day one. Keep optimising until it's working beautifully.

Once your funnel is working, you can drive even more traffic to it by:

  • Running Facebook or Instagram ads to your freebie opt-in page

  • Promoting it on social media with regular posts

  • Setting up DM automations ("comment LOVE to get my free guide")

  • Adding it to your website so visitors can sign up

  • Mentioning it on your podcast or YouTube channel

Instead of running a freebie campaign where you're just getting subscribers, you're running a campaign where you're getting buyers. That is a game changer.

💡 Top Tip: If someone DID buy the tripwire, they should receive a separate email sequence that welcomes them and helps them take action on the product they bought. People who take action get results. People who get results become raving fans who want to buy more from you.

TRY THESE CARRIE AI PROMPTS:

🤖 Prompt 1:

I need to write a 3-email automated sequence for my tripwire funnel. My freebie is [describe your freebie] and my tripwire product is [describe product] which was offered at [special price] on the thank you page but will be offered at [slightly higher price] in the emails, normally [full price]. Write all 3 emails: 1) An immediate delivery email that welcomes them warmly and delivers the freebie. 2) An offer reminder email (sent 6-24 hours later) for people who didn't buy. 3) A final urgency email (sent the next day) letting them know it's their last chance. Keep the tone warm and encouraging, not pushy. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.

OTHER HELPFUL RESOURCES

FEA Create Tripwire Funnel Tutorial Video

WOOHOO!

You're all set!

Woohoo, you did it! 🎉 Your flash sale is done, and that's such a great way to create a quick revenue boost and turn browsers into buyers.

Now let's keep that momentum going. Check out the Nurture Your Audience With Newsletters Gameplan next so you can stay connected with your list and keep them excited about what's coming.

Here’s what you should do next.

Here's what to do next....

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Explore other game plans

FEA CREATE TUTORIALS

BUILD your tripwire funnel

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1. GET ALL SET UP

Set your business up for success

2. GROW VISIBILITY

From lead gen funnels to traffic campaigns

ALL TUTORIALS

3. CREATE OFFERS

Create your offers: courses, memberships & beyond

4. SALES & LAUNCH

Build high converting sales funnels and pages

Build Your High Converting Website

Your website is your online home for your business. You can use your website to help your potential customers learn more about you, your business, your offers, and start their journey to becoming a customer. In this tutorial, we will walk you through how to set up your website using our beautiful website template.

Step One: Title Goes Right Here

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Step Two: Title Goes Right Here

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Step Three: Title Goes Right Here

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Here's what to do next....

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