BUILD your tripwire funnel

What if every time someone signed up for your freebie, some of them became paying customers too? Automatically, without a launch, a sales call, or you having to do a thing.

That’s exactly what a tripwire funnel does. And once it’s set up, it works in the background 24/7.

This game plan walks you through the whole system from scratch. You’ll create your freebie, build your opt-in and tripwire pages, write your follow-up emails, and connect it all together inside FEA Create. Every step is mapped out, with our gorgeous templates and CarrieAI prompts and to help you with the copy along the way.

The result? A list that doesn’t just grow. A list that buys.

BUILD your online shop

Imagine having a space where you simply upload your product, set the details and a price, and just like that, your dream customers can buy it and have it delivered straight to their inbox. That's exactly what having your very own online shop inside FEA Create lets you do!

Selling online shouldn't feel complicated, and with FEA Create's online shop, it doesn't have to. Whether you're selling digital downloads, physical products, or both, you've got one simple, streamlined space to showcase your products and let your dream customers purchase with ease.

Follow the steps below to get your online shop set up and ready to sell inside FEA Create. Each step will walk you through exactly what you need, so you can go from idea to live product without any of the overwhelm. And if you get stuck along the way or just need a little extra support, don't hesitate to reach out to us, we're always happy to help.

Step 1

Create Names For Your Products

Give each of your products a name that's instantly clear, so your dream customers know exactly what they're getting.

A strong product name matters more than you might think. It should be clear and give people an instant understanding of what they're getting.

Your product name matters because it helps someone decide, in seconds, whether to click or keep scrolling. A clear, specific name builds trust and reduces friction - it makes it feel easy to buy.

Aim for clarity over cleverness. The best product names quickly show what it is, who it’s for, or the result it helps them get. And when your shop uses a consistent naming style, everything feels more polished and simpler to browse.

Action Steps

  • Use the CarrieAI prompt to come up with the strong, clear names for your products

TRY THESE CARRIE AI PROMPTS:

🤖 Create Your Product Names:

I'm selling [describe your product – what it is, who it's for, and what it helps with]. Suggest 5 clear, compelling product names that would work well for an online shop listing. Ask me clarifying questions if you need more information.

Step 2

Create images that sell

Create images that stop the scroll and show off your product at its best.

A good product image can make all the difference. It's often what stops someone mid-scroll and draws them in, so it's worth taking the time to get it right. You'll need at least one main product image, but you can add up to 3-4 images to show different angles or what's included.

What you need:

  • 1 main product image (this shows on the shop listing page)

  • 2-3 additional images (these show on the individual product page)

💡 Top Tip: Use Canva to create professional-looking product mockups, especially for digital products! Search for "product mockup" templates in Canva and drop in your own images or screenshots.

Action Steps

Templates and Resources

Step 3

Price It With Confidence

Set a price that feels good to you and easy for your dream customers to say yes to.

Pricing is personal, and there's no single right answer, it depends on your costs, your time, and what feels aligned for you and your business. What matters most is that your price feels clear, fair, and easy to say yes to.

Start by looking at the basics: your costs (especially for physical products), your time, and the profit you need to make it sustainable.

With FEA Create you can create:

  • One-time payments

  • Subscription pricing (e.g., monthly)

  • Free trials

  • Discount pricing (showing the original price crossed out)

  • Coupon codes at checkout

Action Steps

  • Use the CarrieAI prompt to decide on the price of your products

💡 Top Tip: If you have a visual mockup of your freebie (like a PDF cover or workbook preview), add it to the page. It makes the freebie feel more tangible and valuable.

TRY THESE CARRIE AI PROMPTS:

🤖 Decide what to charge:

I'm creating a [describe your product type] for [describe your audience]. Help me think through pricing. What are the key factors I should consider? What price range would make sense for this type of product? Ask me clarifying questions if you need more information..

🤖 Feeling Nervous to Charge That? Try This Prompt:

I want to price my [product name/type] at [price you're considering]. Write a short justification I can remind myself of when I feel nervous about charging this amount. Focus on the value and transformation it provides.

Templates and Resources

GUIDES

↗︎ Notion Template

↗︎ Tripwire Funnel Checklist

CANVA TEMPLATES

↗︎ Tripwire funnel freebie graphics

↗︎ Tripwire funnel product mock up graphics

FUNNEL TEMPLATE

↗︎ FEA CREATE Tripwire funnel template

Preview our 5 themes:

↗︎ Big Leap

↗︎ Dreamy Days

↗︎ Main Character

↗︎ Power Moves

↗︎ Quiet Confidence

Guides

CANVA TEMPLATES

CANVA TEMPLATES

Funnel Template

Funnel Template

FEA CREATE Tripwire funnel template

Step 4

Tell Them Why They Need It

Write descriptions that clearly show what your product is and why it's worth saying yes to

Your product description appears on the individual product page and needs to clearly explain what the product is, who it's for, and why someone should buy it.

You'll need:

  • A compelling product title

  • A short description (2-3 sentences for the preview)

  • A longer description with more detail (for the full product page)

Depending on what you're selling, you may want to include options like size, colour, or capacity. FEA Create also lets you add variant options so customers can choose.

Action Steps

  • Use the CarrieAI prompt to create compelling descriptions for your products ✨

TRY THESE CARRIE AI PROMPTS:

🤖 Write your product description

Write a compelling product description for my online shop. The product is [name and type of product]. It helps [who] to [achieve what result / solve what problem]. Write a short 2-3 sentence version for the shop listing AND a longer, more detailed version for the full product page.

🤖 Write what's included

Help me write a "what's included" list for my product [describe what's in the product]. Make each item sound valuable and exciting, not just a plain list.

🤖 Write your tagline

Write 5 short, punchy taglines I could use alongside my product [describe product] to grab attention on the shop listing page.

Ask CarrieAI

Guides

CANVA TEMPLATES

CANVA TEMPLATES

Funnel Template

Funnel Template

FEA CREATE Tripwire funnel template

Step 5

Building Your Shop in FEA Create​

Everything you need to get your shop live and ready to sell

With all your product content ready to go, it's time to bring your shop to life inside FEA Create!

Action Steps

  • Head to your FEA Create account and find the shop template for your website.

  • Set up your products, adding names, descriptions, images and pricing for each one

  • Customise your checkout page header

  • Update your thank you page message

  • Preview the full journey: Shop → Product → Cart → Checkout → Thank You

  • Link your shop page to your website navigation

💡 NOTE: If you used the one-page website template, your shop is already set up for you, so you can simply start adding your products! If not, you'll need to install the shop on your website first. Reach out to support if you need a hand.

WOOHOO!

You're all set!

Woohoo, you did it! 🎉 Your shop is live and you are ready to start selling, and that's such an exciting step for your business.

Now that people can find and buy your products, let's help even more people find you. Check out the Build Your Blog Gameplan next so you can start growing your visibility even further!

Here’s what you should do next.

Here's what to do next....

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Explore other game plans

FEA CREATE TUTORIALS

BUILD your tripwire funnel

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1. GET ALL SET UP

Set your business up for success

2. GROW VISIBILITY

From lead gen funnels to traffic campaigns

ALL TUTORIALS

3. CREATE OFFERS

Create your offers: courses, memberships & beyond

4. SALES & LAUNCH

Build high converting sales funnels and pages

Build Your High Converting Website

Your website is your online home for your business. You can use your website to help your potential customers learn more about you, your business, your offers, and start their journey to becoming a customer. In this tutorial, we will walk you through how to set up your website using our beautiful website template.

Step One: Title Goes Right Here

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Step Two: Title Goes Right Here

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Step Three: Title Goes Right Here

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Here's what to do next....

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