BUILD your tripwire funnel
What if every time someone signed up for your freebie, some of them became paying customers too? Automatically, without a launch, a sales call, or you having to do a thing.
That’s exactly what a tripwire funnel does. And once it’s set up, it works in the background 24/7.
This game plan walks you through the whole system from scratch. You’ll create your freebie, build your opt-in and tripwire pages, write your follow-up emails, and connect it all together inside FEA Create. Every step is mapped out, with our gorgeous templates and CarrieAI prompts and to help you with the copy along the way.
The result? A list that doesn’t just grow. A list that buys.
Optimise your INSTAGRAM
Think of your Instagram profile as a digital shop window. When someone walks past, they decide very quickly whether they want to go inside. That's why it's so important to make sure your profile is optimized
Follow the steps below to optimise your Instagram profile. This isn't about being polished or perfect, it's about being really clear so the right people know exactly what you do the moment they land on your page.
By the end of this gameplan, you'll be able to look at your profile and confidently say: yes, this reflects what I do, and the right people will feel at home here.
Resources
CANVA TEMPLATES
FEA CReate TEMPLATES
Preview our 5 themes:
Guides
Step 1
Your Profile Photo
Make sure your profile photo is a clear, friendly shot of your face, so people connect with the real you from the very first second.
Your profile photo is the very first thing people notice. This is not the place for a distant holiday photo, a quote graphic, or a logo. People connect with people. You need your face on there.
Use a clean headshot where you’re facing the camera, head to shoulders. You don’t need a professional photo shoot. A simple photo taken near a window with natural light is absolutely enough. What matters most is that people can clearly see your face and feel a sense of approachability.
PROFILE PHOTO HINTS AND TIPS
What makes a good profile photo:
Your face is clearly visible (especially your eyes)
Good lighting (natural light is brilliant)
Head to shoulders framing
A warm, approachable expression
What to avoid:
Black and white or heavily filtered images
Photos where you can’t clearly see the person
Group photos or full body shots that are too far away
Logos (unless you’re a large, well-known brand)
Action steps:
Update your profile image if needed
💡 Top Tip: Your freebie should deliver a quick win. Something your audience can use right away and get a result from. That quick win builds trust and makes them far more likely to say yes to your tripwire offer.
TRY THESE CARRIE AI PROMPTS:
🤖 Prompt 1:
I need help coming up with a freebie idea for my business that would naturally lead into a low-cost paid offer. My business is [describe your business] and my audience is [describe your audience]. Their biggest struggles are [describe their struggles]. Suggest 5 freebie ideas that would deliver a quick win and naturally lead into a paid "next step" product. Ask me clarifying questions to get all the information you need to help customise and personalise the results to me, my business and my brand voice.
🤖 Prompt 2:
I already have a freebie: [describe your freebie]. Help me think of 3 low-cost tripwire products (priced between $7 and $47) that would feel like the natural next step for someone who just downloaded this freebie. For each idea, explain why it connects to the freebie and what result it delivers. Ask me clarifying questions to get all the information you need to help customise and personalise the results to me, my business and my brand voice.
Step 2
Your Instagram Bio
This is where clarity becomes essential. Your bio should clearly explain who you help and how you help them.
This is where clarity becomes essential. Your bio should clearly explain who you help and how you help them. Not in a cryptic way, but in a really straightforward way. Imagine someone landing on your profile with zero context. They should understand what you do within seconds.
Your Name Field (this is searchable!): Instagram’s name field works as SEO. When people search for specific types of businesses or coaches, this is what Instagram pulls from. So use it strategically. Include your name plus what you do.
Examples: “Katie | Digital Product Coach”, “Sarah | Nutritionist for Busy Mums”, “Emma | Branding Strategist”
Your Bio (150 characters): Don’t repeat what’s in your name field. This is prime real estate, so make every word count. Focus on:
Who you help
How you help them / what result you deliver
A call-to-action pointing to your link
What to avoid:
Vague phrases like “dreamer, creator, believer” that don’t tell anyone what you actually do
Listing qualifications without saying who you help
Repeating your name field content in your bio
Good example: “I help mums start selling digital products. Grab my free guide below 👇"
Action Steps:
Use the Carrie AI prompt to write your instagram bio
Update your bio in your Instagram profile
💡 Top Tip: If you have a visual mockup of your freebie (like a PDF cover or workbook preview), add it to the page. It makes the freebie feel more tangible and valuable.
TRY THESE CARRIE AI PROMPTS:
🤖 Write your instagram bio:
Help me write a clear, optimised Instagram bio. My name is [your name], my business is [describe your business], I help [describe your audience] to [describe the result you help them achieve]. Write: 1) 3 options for my Instagram name field that include my name and what I do (remember this is searchable). 2) 3 bio options that clearly explain who I help and how, without repeating the name field. Each should include a call-to-action. Keep it within 150 characters. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.
Guides
CANVA TEMPLATES
CANVA TEMPLATES
Funnel Template
Funnel Template
FEA CREATE Tripwire funnel template
Preview our 5 themes:
Step 3
Your Pinned "About Me" Carousel
Turn your pinned post into a warm introduction that helps new visitors instantly get to know you.
Pinned posts are the first thing people see when they visit your grid. Most people don’t use them, which means this is a huge opportunity for you.
We’re going to create one key pinned post: an “About Me” carousel that introduces new visitors to who you are and what you do. You’ve got a beautiful Canva template ready to customise.
Your carousel has 3 slides:
Slide 1: The Introduction
Your name, your title/role, and a clear statement of who you help and what result you help them achieve. Keep it bold and simple.
Slide 2: What You Share
A short list of the topics your audience can expect from your content. This helps people instantly decide if your account is for them.
Slide 3: Your Story
A short paragraph about your journey, your why, or what led you to do what you do. This is where personality and connection come in.
For the caption: Write a longer version of your story. Share who you are, why you started your business, who you help, and invite people to follow along. End with a call-to-action (follow for more, check the link in bio, drop a comment).
Action Steps
Use the CarrieAI prompt to write your about post and caption
Use the Canva template to create your carousel
Post it, then pin it to the top of your grid ✨
💡 Top Tip: If you have a visual mockup of your freebie (like a PDF cover or workbook preview), add it to the page. It makes the freebie feel more tangible and valuable.
TRY THESE CARRIE AI PROMPTS:
🤖 Write your pinned about post:
I need to write the copy for a 3-slide "About Me" Instagram carousel. Slide 1 is my introduction: my name is [your name], I'm a [your title], I help [your audience] to [result] without [pain/problem]. Slide 2 lists the topics I share about: [list your 3-5 core topics]. Slide 3 is a short version of my story: [share the key points of your story/journey]. Write concise, bold copy for each slide that would work on a graphic. Then write a longer carousel caption that expands on my story and ends with a call-to-action. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.
Templates and Resources
GUIDES
CANVA TEMPLATES
FUNNEL TEMPLATE
↗︎ FEA CREATE Tripwire funnel template
Preview our 5 themes:
↗︎ Big Leap
↗︎ Dreamy Days
↗︎ Power Moves
Guides
CANVA TEMPLATES
CANVA TEMPLATES
Funnel Template
Funnel Template
FEA CREATE Tripwire funnel template
Preview our 5 themes:
Step 4
Your Link in Bio Page
Guide people to exactly what you want them to do next, starting with your top priority.
Your link in bio is where you send people to take action. Don’t just link to your homepage and hope they figure it out. You want to guide them to specific, intentional next steps.
We’ve got a gorgeous link in bio page template inside FEA Create that includes sections for:
Your profile photo, name, and social handles
Quick-access resource buttons (podcast, YouTube, blog, freebies, offers, newsletter, contact)
A featured section for your current priority (your lead magnet, a free workshop, or your main offer)
Your podcast or YouTube content
Blog posts
Freebies and downloads
Paid offers
Newsletter sign-up
The most important thing: Put your number one priority at the top. If you want people to sign up for your freebie, that goes first. If you’re promoting a workshop, that goes first. Everything else follows underneath.
If you don’t have all of these yet, that’s completely fine. Start with what you’ve got and hide the rest. Even just a single link to your lead magnet or freebie is a brilliant starting point.
Action Steps
Use the CarrieAI prompt to write your link in bio page copy
Inside FEA Create, select your link in bio template
Update your content, images and branding, making sure your number one priority sits at the top
Publish your page and update the link in your instagram profile
💡 Make sure your domain is connected before you publish your page. ✨
💡 Top Tip: You can also add a small bump offer on the checkout. This is a little add-on that people can tick to add to their order. It's a great way to increase the average order value.
TRY THESE CARRIE AI PROMPTS:
🤖 Write the copy for your link in bio page:
I need to write the copy for my link in bio page. My business is [describe your business] and my audience is [describe your audience]. My current top priority is [describe, e.g., getting people to sign up for my free workshop / download my freebie / join my email list]. I also want to feature: [list anything else, e.g., my podcast, blog, offers]. Write short, compelling descriptions for each section of my link in bio page. Keep each description to 1-2 sentences maximum. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.
Guides
CANVA TEMPLATES
CANVA TEMPLATES
Funnel Template
Funnel Template
FEA CREATE Tripwire funnel template
Preview our 5 themes:
Step 5
Set Up Your Confirmation Page
This is the page people land on after they've either bought your tripwire or clicked "no thanks." Either way, you want this page to feel warm, celebratory, and give them one more soft next step.
You'll need two versions of this page:
Version A: For people who bought the tripwire
Confirm that both their freebie AND their purchase are on their way. Make them feel amazing about the decision they just made. Then give them a soft call-to-action for something free.
Version B: For people who didn't buy
Confirm that their freebie is on its way. Keep it positive and warm. Then give them the same soft call-to-action.
What should your call-to-action be?
This doesn't have to be another sales offer. Keep it light. Some ideas:
Invite them to your free live workshop
Invite them to join your Facebook group
Send them to your Instagram or social media
Share your podcast or YouTube channel
Offer another free resource
The goal is to keep them moving deeper into your world. You want them going down the rabbit hole with you!
💡 Top Tip: You can also add a small bump offer on the checkout. This is a little add-on that people can tick to add to their order. It's a great way to increase the average order value.
TRY THESE CARRIE AI PROMPTS:
🤖 Prompt 1:
I need to write two versions of my confirmation/thank you page. Version A is for people who bought my tripwire product [describe product]. Version B is for people who only signed up for the freebie [describe freebie]. For both versions, write a warm, celebratory confirmation message and a soft call-to-action inviting them to [describe your next step, e.g., free workshop, Facebook group, podcast]. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.
Templates and Resources
GUIDES
CANVA TEMPLATES
FUNNEL TEMPLATE
↗︎ FEA CREATE Tripwire funnel template
Preview our 5 themes:
↗︎ Big Leap
↗︎ Dreamy Days
↗︎ Power Moves
Funnel Template
FEA CREATE Tripwire funnel template
Preview our 5 themes:
Step 6
Write Your Follow-Up Email Sequence
Once someone has signed up, you need an automated email sequence to deliver their freebie, welcome them, and (if they didn't buy on the thank you page) remind them about your tripwire offer.
Keep it simple. You need just three emails:
Email 1: Delivery Email (sent immediately)
This email delivers the freebie, gives them a really warm welcome, and tells them what to do next. Make them feel excited that they signed up.
Include: a warm welcome, the freebie download link, a clear instruction on what to do with it, and a short note about you or your community.
Email 2: Offer Email (sent 6-24 hours later)
This email is for people who DIDN'T buy the tripwire on the thank you page. Remind them about the offer. The initial 20-minute price has expired (and that needs to be genuine), but you can offer a slightly higher price that still feels like a great deal.
For example, if the 20-minute price was $7, the email price might be $17 (still way below the normal $97).
Email 3: Final Reminder (sent 17-24 hours after Email 2)
This is a short urgency email. Let them know this is the last chance to grab the offer at the special price before it goes back to full price. Keep it brief and direct.
💡 Top Tip: If someone DID buy the tripwire, they should receive a separate email sequence that welcomes them and helps them take action on the product they bought. People who take action get results. People who get results become raving fans who want to buy more from you.
TRY THESE CARRIE AI PROMPTS:
🤖 Prompt 1:
I need to write a 3-email automated sequence for my tripwire funnel. My freebie is [describe your freebie] and my tripwire product is [describe product] which was offered at [special price] on the thank you page but will be offered at [slightly higher price] in the emails, normally [full price]. Write all 3 emails: 1) An immediate delivery email that welcomes them warmly and delivers the freebie. 2) An offer reminder email (sent 6-24 hours later) for people who didn't buy. 3) A final urgency email (sent the next day) letting them know it's their last chance. Keep the tone warm and encouraging, not pushy. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.
🤖 Prompt 2:
I also need a short welcome email for people who DID buy my tripwire product [describe product]. Write a warm, celebratory email that confirms their purchase, tells them how to access the product, and gives them one clear action step to take right away so they start getting results. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.
Templates and Resources
GUIDES
Step 7
Build Your Funnel in FEA Create
Once you've got all your copy and content ready, it's time to bring it all to life inside FEA Create!
HERE'S YOUR BUILD CHECKLIST:
Step 1: Create your freebie opt-in page in FEA Create
Step 2: Set up your form to capture name and email address
Step 3: Create your tripwire thank you page with the offer, countdown timer, checkout, and "no thanks" link
Step 4: Create your confirmation page (Version A for buyers, Version B for non-buyers)
Step 5: Set up your tripwire product and checkout
Step 6: Add a bump offer to your checkout (optional but recommended!)
Step 7: Set up your automated email sequence (delivery + offer emails)
Step 8: Connect all the pages so the flow works: opt-in → tripwire page → confirmation page
Step 9: Test EVERYTHING. Sign up yourself and go through the entire flow. Check every link, every email, every page.
Step 10: GO LIVE! 🎉
💡 Top Tip: If someone DID buy the tripwire, they should receive a separate email sequence that welcomes them and helps them take action on the product they bought. People who take action get results. People who get results become raving fans who want to buy more from you.
TRY THESE CARRIE AI PROMPTS:
🤖 Prompt 1:
I need to write a 3-email automated sequence for my tripwire funnel. My freebie is [describe your freebie] and my tripwire product is [describe product] which was offered at [special price] on the thank you page but will be offered at [slightly higher price] in the emails, normally [full price]. Write all 3 emails: 1) An immediate delivery email that welcomes them warmly and delivers the freebie. 2) An offer reminder email (sent 6-24 hours later) for people who didn't buy. 3) A final urgency email (sent the next day) letting them know it's their last chance. Keep the tone warm and encouraging, not pushy. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.
🤖 Prompt 2:
I also need a short welcome email for people who DID buy my tripwire product [describe product]. Write a warm, celebratory email that confirms their purchase, tells them how to access the product, and gives them one clear action step to take right away so they start getting results. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.
Templates and Resources
GUIDES
CANVA TEMPLATES
FUNNEL TEMPLATE
↗︎ FEA CREATE Tripwire funnel template
Preview our 5 themes:
↗︎ Big Leap
↗︎ Dreamy Days
↗︎ Power Moves
FEA Create Tripwire Funnel Tutorial Video
OTHER HELPFUL RESOURCES
FEA Create Tripwire Funnel Tutorial Video
Step 8
Track & Optimise (Bonus Step!)
Once your funnel is live, these are the numbers to keep an eye on:
Opt-in rate: The percentage of visitors who sign up for your freebie. Aim for 30% on the low end, 50%+ on the high end. If you're not hitting this, test a new headline or tweak your bullet points.
Tripwire conversion rate: The percentage of new subscribers who buy your offer. Aim for 10-20%. If it's lower, test your headline, price point, or tweak your offer.
Email click-through rate: Aim for 2-5%. If it's lower, make your call-to-action clearer and your copy more compelling.
This is a process of testing and tweaking. Don't expect perfection on day one. Keep optimising until it's working beautifully.
Once your funnel is working, you can drive even more traffic to it by:
Running Facebook or Instagram ads to your freebie opt-in page
Promoting it on social media with regular posts
Setting up DM automations ("comment LOVE to get my free guide")
Adding it to your website so visitors can sign up
Mentioning it on your podcast or YouTube channel
Instead of running a freebie campaign where you're just getting subscribers, you're running a campaign where you're getting buyers. That is a game changer.
💡 Top Tip: If someone DID buy the tripwire, they should receive a separate email sequence that welcomes them and helps them take action on the product they bought. People who take action get results. People who get results become raving fans who want to buy more from you.
TRY THESE CARRIE AI PROMPTS:
🤖 Prompt 1:
I need to write a 3-email automated sequence for my tripwire funnel. My freebie is [describe your freebie] and my tripwire product is [describe product] which was offered at [special price] on the thank you page but will be offered at [slightly higher price] in the emails, normally [full price]. Write all 3 emails: 1) An immediate delivery email that welcomes them warmly and delivers the freebie. 2) An offer reminder email (sent 6-24 hours later) for people who didn't buy. 3) A final urgency email (sent the next day) letting them know it's their last chance. Keep the tone warm and encouraging, not pushy. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.
OTHER HELPFUL RESOURCES
FEA Create Tripwire Funnel Tutorial Video
WOOHOO!
You're all set!
Woohoo, you did it! 🎉 Your Instagram profile is polished and ready to make a brilliant first impression, that's such an important piece of your visibility puzzle.
Now let's put it to work. Check out the Grow Your Audience Gameplan next so you can batch create your content and keep showing up consistently!
Here’s what you should do next.
Here's what to do next....
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Explore other game plans
FEA CREATE TUTORIALS
BUILD your tripwire funnel
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1. GET ALL SET UP
Set your business up for success
2. GROW VISIBILITY
From lead gen funnels to traffic campaigns
3. CREATE OFFERS
Create your offers: courses, memberships & beyond
4. SALES & LAUNCH
Build high converting sales funnels and pages
Build Your High Converting Website
Your website is your online home for your business. You can use your website to help your potential customers learn more about you, your business, your offers, and start their journey to becoming a customer. In this tutorial, we will walk you through how to set up your website using our beautiful website template.
Step One: Title Goes Right Here
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Step Two: Title Goes Right Here
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Step Three: Title Goes Right Here
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Here's what to do next....
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