BUILD your tripwire funnel
What if every time someone signed up for your freebie, some of them became paying customers too? Automatically, without a launch, a sales call, or you having to do a thing.
That’s exactly what a tripwire funnel does. And once it’s set up, it works in the background 24/7.
This game plan walks you through the whole system from scratch. You’ll create your freebie, build your opt-in and tripwire pages, write your follow-up emails, and connect it all together inside FEA Create. Every step is mapped out, with our gorgeous templates and CarrieAI prompts and to help you with the copy along the way.
The result? A list that doesn’t just grow. A list that buys.
Game plan
Build your email list
Your email list is one of the most powerful assets in your business. It’s where deeper connections are made, sales are sparked, and your impact grows on autopilot.
By the end you'll have
A freebie funnel, with an opt-in page and thank you page that welcome people in
A welcome email sequence, delivering your freebie on autopilot and nurturing new subscribers into future customers
A promotion plan to get your freebie seen
A DM automation turning comments into subscribers
No more staring at a blank page wondering where to start. No more spending hours trying to figure out the tech. Just describe what you need, and let AI do the heavy lifting.
There are four AI tools inside FEA Create, and each one does something different. This game plan will walk you through what they are, when to use them, and how to get started with each one.
💡 Good to know: These AI tools are a paid add-on inside FEA Create, but the costs are tiny. Generating content (emails, blogs, page copy) costs roughly 9p per 1,000 words. To put that in perspective, writing a full blog post costs less than 10p. Generating an image costs about 6p. You add credit as you go, so you're always in control of what you spend.
New to growing your email list? Watch the video above to learn why your email list is one of the most valuable assets in your business, and how a simple, magical freebie can start growing it on autopilot.
Your plan
Six steps to build your list
Once you've watched the video, follow the steps below to set up your lead generation funnel. Inside FEA Create, we've got everything you need already built for you, from beautiful Canva design templates to your opt-in and thank you pages, plus delivery automations, so all you need to do is plug in your content and you're ready to go! ✨
1
Create your freebie
Bring your freebie to life and give your audience an irresistible reason to join your list.
2
Create your freebie funnel opt-in page
Design the page where your dream audience says yes to your freebie and joins your list.
3
Create your freebie funnel thank you page
Welcome your new subscribers and make it feel like the start of something exciting.
4
Create your freebie delivery email campaign
Set up the automation that welcomes your new subscribers and delivers your freebie straight to their inbox.
5
Promote your freebie and start growing your list!
Get your freebie in front of the people who need it, and watch your email list grow.
6
Tap into the power of DM automation
Turn your Instagram comments and DMs into new leads on autopilot.
First
Before you start
Download the Canva templates: Fearless Challenge Workbook, Workbook Canva Template
Step 1 of 6 · Build your email list
Create your freebie
Bring your freebie to life and give your audience an irresistible reason to join your list.
A freebie (also known as a lead magnet) is a simple, valuable resource you give away for free in exchange for someone’s email address, and it’s one of the best ways to grow your list with the right people.
Check out our challenge freebie Canva template professionally designed and just waiting for you to customise! Need help using canva? Watch this lesson here that shows you how to edit this template in Canva.
And use the CarrieAI prompts to map out your freebie ideas and bring them to life.
Action Steps
Use the CarrieAI prompt to help you come up with your freebie idea
Use the CarrieAI prompt to decide on the best format for your freebie
Use the CarrieAI prompt to create the content for your freebie
Use the Canva template to bring your freebie to life ✨
🤖 Freebie Ideas:
Suggest 5–10 freebie ideas that give my dream audience of [describe dream audience] a quick win and align with my paid offer of [describe paid offer].
🤖 Decide your freebie format:
Suggest the most valuable freebie format (checklist, guide, template, etc.) for my business idea of [describe business idea].
🤖 Outline your freebie:
Outline the key content for my freebie [describe freebie idea] so it feels useful, magical, and irresistible.
💡 Top Tip: Always review what Workflow AI builds before you switch it on. Check the email content, the timing between steps, and that it's connected to the right forms and lists.
⚠️ Pricing note: Workflow AI uses a separate credit system to the content tools. $10 gives you approximately 950 executions. Each time a workflow runs for a contact costs roughly 1 cent.
Step 2 of 6 · Build your email list
Create your freebie funnel opt-in page
Design the page where your dream audience says yes to your freebie and joins your list.
Your opt-in page is the gateway to your email list, it’s where people say “Yes please!” to your freebie and enter their email address to get access.
Use the prompts with CarrieAI to help you write high-converting, heart-led copy that brings your opt-in page to life with ease.
Then use your freebie funnel template inside your FEA Create account to help you build your opt-in page quickly and easily!
Action Steps
Use the Carrie AI prompt to create your headline copy
Use the Carrie AI prompt to create your sub headline copy
Use the Carrie AI prompt to create your paragraph copy
Select your freebie funnel template inside FEA Create and clone it
Create your form in FEA Create
Add your content to your opt-in page
Connect your form to your opt-in page ✨
🤖 Write your headline copy:
Write 3 headline options for my freebie opt-in page that are high-converting and compelling, for an audience of [describe dream audience].
🤖 Write your sub headline copy:
Write 3 subheadline options for my freebie opt-in page that support the headline [insert headline] and spark excitement.
🤖 Write your paragraph copy:
Write short, simple body copy for my freebie opt-in page that makes my audience of [describe dream audience] want to sign up immediately.
💡 Top Tip: Always review what Workflow AI builds before you switch it on. Check the email content, the timing between steps, and that it's connected to the right forms and lists.
⚠️ Pricing note: Workflow AI uses a separate credit system to the content tools. $10 gives you approximately 950 executions. Each time a workflow runs for a contact costs roughly 1 cent.
Step 3 of 6 · Build your email list
Create your freebie funnel thank you page
Welcome your new subscribers and make it feel like the start of something exciting.
Your thank you page is the next step in welcoming someone into your world after they’ve signed up for your freebie.
Use the prompts with CarrieAI to help you create a thank you page that feels personal, welcoming, and perfectly aligned with your brand.
Then use your freebie funnel template to help you build your thank you page quickly and easily!
Action Steps
Use the CarrieAI prompt to write your thank you message
Use the CarrieAI prompt to write your freebie delivery instructions
Use the CarrieAI prompt to write your call-to-action
Add your content to your thank you page in FEA Create
Make sure your domain is connected and your email marketing is set up, then publish your funnel ✨
🤖 Write your thank you message:
Help me write a warm, welcoming thank you message for my freebie [insert name and outline of freebie] that makes my new subscriber feel excited and appreciated.
🤖 Write the how to receive their freebie paragraph:
Give me 3 simple ways I can clearly explain how my subscriber will receive their freebie (download link, email delivery, etc.).
🤖 Write the call to action for my thank you page:
Help me come up with one next step I can invite people to take on my freebie thank you page (e.g. join my Facebook group, follow me on Instagram, check out my podcast).
💡 Top Tip: Always review what Workflow AI builds before you switch it on. Check the email content, the timing between steps, and that it's connected to the right forms and lists.
⚠️ Pricing note: Workflow AI uses a separate credit system to the content tools. $10 gives you approximately 950 executions. Each time a workflow runs for a contact costs roughly 1 cent.
Step 4 of 6 · Build your email list
Create your freebie delivery email campaign
Set up the automation that welcomes your new subscribers and delivers your freebie straight to their inbox.
The freebie delivery email campaign for your freebie is your chance to connect, build trust, and nurture your new subscribers into future customers.
Use the prompts with CarrieAI to help you plan and write a brilliant email sequence that feels like you and makes your subscribers feel excited to stick around.
Then head over to your FEA Create account for your ready-made freebie delivery email automation - we’ve done all the hard work for you!
Action Steps
Use the CarrieAI prompt to outline your email sequence
Use the CarrieAI prompt to write your welcome email
Use the CarrieAI prompt to write your value/offer email
Upload your freebie as a PDF to your media library inside FEA Create to get your download link
Clone the lead gen welcome series workflow
Set your trigger to your opt-in form and add a tag step so you can segment your list
Edit each email with your copy, including your freebie download link, send name, send email and subject line
Publish your workflow
🤖 Outline my nurture sequence:
Outline a 4-email welcome sequence for my freebie [describe freebie]. Email 1 delivers the freebie, Emails 2–3 build trust, and Email 4 introduces my offer.
🤖 Write my welcome email:
Write a warm, friendly welcome email that delivers my freebie [describe freebie], introduces me, and sets expectations.
🤖 Write my value to offer email:
Write a value-to-offer email for my welcome sequence that introduces my paid offer of [describe offer] with a hook, story, transformation, and clear call-to-action.
💡 Tip: Once your workflow is live, sign up for your own freebie with a personal email to test everything works before you share it. And as a bonus, create a smartlist of everyone who's signed up for this freebie so you can keep track of your new subscribers. ✨
⚠️ Pricing note: Workflow AI uses a separate credit system to the content tools. $10 gives you approximately 950 executions. Each time a workflow runs for a contact costs roughly 1 cent.
Step 5 of 6 · Build your email list
Promote your freebie and start growing your list!
Get your freebie in front of the people who need it, and watch your email list grow.
Creating your freebie is only half the magic; now it’s time to get it in front of the people who need it most! Promotion is where your email list growth really begins.
Use the prompts with CarrieAI to map out your promotion strategy, craft compelling posts, and get your freebie working for you as a powerful list-building tool.
Action Steps
Use the CarrieAI prompt to create your promotion plan
Use the CarrieAI prompt to create social media posts to share your lead gen funnel
Use the CarrieAI prompt to come up with other ways to grow your email list ✨
🤖 Create your promotion plan:
Create a 2-week promotion plan for my freebie [describe freebie] with daily or weekly actions across [list platforms].
🤖 Create a social media post to share your new freebie:
Write a compelling social media caption that promotes my freebie [describe freebie] by highlighting my audience’s struggles of [list struggles] and desires of [list desires].
🤖 Suggest other ways to share my freebie:
Suggest promotion ideas beyond social media (collaborations, podcasts, blogs) to grow my freebie [describe freebie].
💡 Tip: Once your workflow is live, sign up for your own freebie with a personal email to test everything works before you share it. And as a bonus, create a smartlist of everyone who's signed up for this freebie so you can keep track of your new subscribers. ✨
⚠️ Pricing note: Workflow AI uses a separate credit system to the content tools. $10 gives you approximately 950 executions. Each time a workflow runs for a contact costs roughly 1 cent.
Step 6 of 6 · Build your email list
Tap into the power of DM automation
Turn your Instagram comments and DMs into new leads on autopilot.
DM automation takes your visibility to the next level. Instead of just reaching people with your posts, you can spark conversations, build relationships, and guide your audience straight into your funnels - automatically.
If you’re excited to dive into DM automations, use the prompts provided with CarrieAI to get started!
Then head over to FEA Create and set up your first DM automation!
Action Steps
Use the CarrieAI prompt to come up with your DM automation message
Connect your Instagram inside Settings > Integrations
Go to Automations, find the DM Comment Automation workflow and make a copy
Set your trigger to "includes" and add your page and comment word in the filters
Add your DM message and your lead gen funnel link into the workflow steps ✨
🤖 Create my DM Campaign:
Create a DM automation that starts conversations with people engaging on my posts and guides them to my freebie [describe freebie].
💡 Tip: Once your workflow is live, sign up for your own freebie with a personal email to test everything works before you share it. And as a bonus, create a smartlist of everyone who's signed up for this freebie so you can keep track of your new subscribers. ✨
⚠️ Pricing note: Workflow AI uses a separate credit system to the content tools. $10 gives you approximately 950 executions. Each time a workflow runs for a contact costs roughly 1 cent.
If something goes wrong
Common sticking points
I'm not sure what my freebie should be
The best freebies are simple and specific. Think about a quick win you can give your dream audience that solves a problem they care about and gently leads towards your paid offer. A checklist, guide or template is perfect! Use the CarrieAI prompts in Step 1 to brainstorm ideas and find the right format.
I don't have a paid offer yet, so is it too early to build my list?
Not at all! You can start growing your email list now and create your offers over time. The sooner you start, the more dream customers will be ready and waiting when your offer launches 💕
I don't know what to send after someone downloads my freebie
Keep it simple with a 4-email welcome sequence. Email 1 delivers your freebie, Emails 2 and 3 build trust with stories and tips, and Email 4 introduces your offer. The ready-made Lead Gen Automation and emails inside FEA Create have done most of the hard work for you!
My DM automation isn't working how I expected
First, check your Instagram account is connected to your Facebook page in Settings → Integrations, with messaging permissions turned on. Then make sure your trigger word is specific (like GUIDE or FREEBIE). Generic words like "Hi" or "Yes" can set off your automation by accident.
Woohoo 🎉
Look what
you just built
A freebie funnel that grows your email list on autopilot 🥳
A magical freebie that gives your dream audience a quick win
An opt-in and thank you page that welcome new subscribers in
A welcome email sequence that turns subscribers into future customers
Share it
Go and share your page in the Facebook group so we can all celebrate with you. We love seeing what you build. 💖
What's next
You're all set!
Now that you've got people joining your world, it's time to give them something amazing to say yes to. Check out the Create Your Irresistible Offer game plan next so you can start creating your offer!
BUILD your email list
Your email list is one of the most powerful assets in your business. It’s where deeper connections are made, sales are sparked, and your impact grows on autopilot.
New to growing your email list? Watch the video above to learn why your email list is one of the most valuable assets in your business, and how a simple, magical freebie can start growing it on autopilot.
Once you've watched the video, follow the steps below to set up your lead generation funnel. Inside FEA Create, we've got everything you need already built for you, from beautiful Canva design templates to your opt-in and thank you pages, plus delivery automations, so all you need to do is plug in your content and you're ready to go! ✨
Step 1
Create your freebie
Bring your freebie to life and give your audience an irresistible reason to join your list.
A freebie (also known as a lead magnet) is a simple, valuable resource you give away for free in exchange for someone’s email address, and it’s one of the best ways to grow your list with the right people.
Check out our challenge freebie Canva template professionally designed and just waiting for you to customise! Need help using canva? Watch this lesson here that shows you how to edit this template in Canva.
And use the CarrieAI prompts to map out your freebie ideas and bring them to life.
Action Steps
Use the CarrieAI prompt to help you come up with your freebie idea
Use the CarrieAI prompt to decide on the best format for your freebie
Use the CarrieAI prompt to create the content for your freebie
Use the Canva template to bring your freebie to life ✨
TRY THESE CARRIE AI PROMPTS:
🤖 Freebie Ideas:
Suggest 5–10 freebie ideas that give my dream audience of [describe dream audience] a quick win and align with my paid offer of [describe paid offer].
🤖 Decide your freebie format:
Suggest the most valuable freebie format (checklist, guide, template, etc.) for my business idea of [describe business idea].
🤖 Outline your freebie:
Outline the key content for my freebie [describe freebie idea] so it feels useful, magical, and irresistible.
Step 2
Create your freebie funnel opt-in page
Design the page where your dream audience says yes to your freebie and joins your list.
Your opt-in page is the gateway to your email list, it’s where people say “Yes please!” to your freebie and enter their email address to get access.
Use the prompts with CarrieAI to help you write high-converting, heart-led copy that brings your opt-in page to life with ease.
Then use your freebie funnel template inside your FEA Create account to help you build your opt-in page quickly and easily!
Action Steps
Use the Carrie AI prompt to create your headline copy
Use the Carrie AI prompt to create your sub headline copy
Use the Carrie AI prompt to create your paragraph copy
Select your freebie funnel template inside FEA Create and clone it
Create your form in FEA Create
Add your content to your opt-in page
Connect your form to your opt-in page ✨
TRY THESE CARRIE AI PROMPTS:
🤖 Write your headline copy:
Write 3 headline options for my freebie opt-in page that are high-converting and compelling, for an audience of [describe dream audience].
🤖 Write your sub headline copy:
Write 3 subheadline options for my freebie opt-in page that support the headline [insert headline] and spark excitement.
🤖 Write your paragraph copy:
Write short, simple body copy for my freebie opt-in page that makes my audience of [describe dream audience] want to sign up immediately.
Guides
CANVA TEMPLATES
CANVA TEMPLATES
Funnel Template
Funnel Template
FEA CREATE Tripwire funnel template
Preview our 5 themes:
Step 3
Create your freebie funnel thank you page
Welcome your new subscribers and make it feel like the start of something exciting.
Your thank you page is the next step in welcoming someone into your world after they’ve signed up for your freebie.
Use the prompts with CarrieAI to help you create a thank you page that feels personal, welcoming, and perfectly aligned with your brand.
Then use your freebie funnel template to help you build your thank you page quickly and easily!
Action Steps
Use the CarrieAI prompt to write your thank you message
Use the CarrieAI prompt to write your freebie delivery instructions
Use the CarrieAI prompt to write your call-to-action
Add your content to your thank you page in FEA Create
Make sure your domain is connected and your email marketing is set up, then publish your funnel ✨
💡 Top Tip: If you have a visual mockup of your freebie (like a PDF cover or workbook preview), add it to the page. It makes the freebie feel more tangible and valuable.
TRY THESE CARRIE AI PROMPTS:
🤖 Write your thank you message:
Help me write a warm, welcoming thank you message for my freebie [insert name and outline of freebie] that makes my new subscriber feel excited and appreciated.
🤖 Write the how to receive their freebie paragraph:
Give me 3 simple ways I can clearly explain how my subscriber will receive their freebie (download link, email delivery, etc.).
🤖 Write the call to action for my thank you page:
Help me come up with one next step I can invite people to take on my freebie thank you page (e.g. join my Facebook group, follow me on Instagram, check out my podcast).
Templates and Resources
GUIDES
CANVA TEMPLATES
FUNNEL TEMPLATE
↗︎ FEA CREATE Tripwire funnel template
Preview our 5 themes:
↗︎ Big Leap
↗︎ Dreamy Days
↗︎ Power Moves
Guides
CANVA TEMPLATES
CANVA TEMPLATES
Funnel Template
Funnel Template
FEA CREATE Tripwire funnel template
Preview our 5 themes:
Step 4
Create your freebie delivery email campaign
Set up the automation that welcomes your new subscribers and delivers your freebie straight to their inbox.
The freebie delivery email campaign for your freebie is your chance to connect, build trust, and nurture your new subscribers into future customers.
Use the prompts with CarrieAI to help you plan and write a brilliant email sequence that feels like you and makes your subscribers feel excited to stick around.
Then head over to your FEA Create account for your ready-made freebie delivery email automation - we’ve done all the hard work for you!
Action Steps
Use the CarrieAI prompt to outline your email sequence
Use the CarrieAI prompt to write your welcome email
Use the CarrieAI prompt to write your value/offer email
Upload your freebie as a PDF to your media library inside FEA Create to get your download link
Clone the lead gen welcome series workflow
Set your trigger to your opt-in form and add a tag step so you can segment your list
Edit each email with your copy, including your freebie download link, send name, send email and subject line
Publish your workflow
💡 TIP: Once your workflow is live, sign up for your own freebie with a personal email to test everything works before you share it. And as a bonus, create a smartlist of everyone who's signed up for this freebie so you can keep track of your new subscribers. ✨
TRY THESE CARRIE AI PROMPTS:
🤖 Outline my nurture sequence:
Outline a 4-email welcome sequence for my freebie [describe freebie]. Email 1 delivers the freebie, Emails 2–3 build trust, and Email 4 introduces my offer.
🤖 Write my welcome email:
Write a warm, friendly welcome email that delivers my freebie [describe freebie], introduces me, and sets expectations.
🤖 Write my value to offer email:
Write a value-to-offer email for my welcome sequence that introduces my paid offer of [describe offer] with a hook, story, transformation, and clear call-to-action.
Guides
CANVA TEMPLATES
CANVA TEMPLATES
Funnel Template
Funnel Template
FEA CREATE Tripwire funnel template
Preview our 5 themes:
Step 5
Promote your freebie and start growing your list!
Get your freebie in front of the people who need it, and watch your email list grow.
Creating your freebie is only half the magic; now it’s time to get it in front of the people who need it most! Promotion is where your email list growth really begins.
Use the prompts with CarrieAI to map out your promotion strategy, craft compelling posts, and get your freebie working for you as a powerful list-building tool.
Action Steps
Use the CarrieAI prompt to create your promotion plan
Use the CarrieAI prompt to create social media posts to share your lead gen funnel
Use the CarrieAI prompt to come up with other ways to grow your email list ✨
TRY THESE CARRIE AI PROMPTS:
🤖 Create your promotion plan:
Create a 2-week promotion plan for my freebie [describe freebie] with daily or weekly actions across [list platforms].
🤖 Create a social media post to share your new freebie:
Write a compelling social media caption that promotes my freebie [describe freebie] by highlighting my audience’s struggles of [list struggles] and desires of [list desires].
🤖 Suggest other ways to share my freebie:
Suggest promotion ideas beyond social media (collaborations, podcasts, blogs) to grow my freebie [describe freebie].
Guides
CANVA TEMPLATES
CANVA TEMPLATES
Funnel Template
Funnel Template
FEA CREATE Tripwire funnel template
Preview our 5 themes:
Step 6
Tap into the power of DM automation
Turn your Instagram comments and DMs into new leads on autopilot.
DM automation takes your visibility to the next level. Instead of just reaching people with your posts, you can spark conversations, build relationships, and guide your audience straight into your funnels - automatically.
If you’re excited to dive into DM automations, use the prompts provided with CarrieAI to get started!
Then head over to FEA Create and set up your first DM automation!
Action Steps
Use the CarrieAI prompt to come up with your DM automation message
Connect your Instagram inside Settings > Integrations
Go to Automations, find the DM Comment Automation workflow and make a copy
Set your trigger to "includes" and add your page and comment word in the filters
Add your DM message and your lead gen funnel link into the workflow steps ✨
TRY THESE CARRIE AI PROMPTS:
🤖 Create my DM Campaign:
Create a DM automation that starts conversations with people engaging on my posts and guides them to my freebie [describe freebie].
Guides
CANVA TEMPLATES
CANVA TEMPLATES
Funnel Template
Funnel Template
FEA CREATE Tripwire funnel template
Preview our 5 themes:
WOOHOO!
You're all set!
Woohoo, you did it! 🎉 Your lead gen funnel is built and working away in the background to grow your email list, one subscriber at a time.
Now that you've got people joining your world, it's time to give them something amazing to say yes to. Check out the Create Your Irresistible Offer Gameplan next so you can start creating your offer!
Here’s what you should do next.
Here's what to do next....
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Explore other game plans
FEA CREATE TUTORIALS
BUILD your tripwire funnel
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1. GET ALL SET UP
Set your business up for success
2. GROW VISIBILITY
From lead gen funnels to traffic campaigns
3. CREATE OFFERS
Create your offers: courses, memberships & beyond
4. SALES & LAUNCH
Build high converting sales funnels and pages
Build Your High Converting Website
Your website is your online home for your business. You can use your website to help your potential customers learn more about you, your business, your offers, and start their journey to becoming a customer. In this tutorial, we will walk you through how to set up your website using our beautiful website template.
Step One: Title Goes Right Here
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Step Two: Title Goes Right Here
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Step Three: Title Goes Right Here
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Here's what to do next....
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