BUILD your tripwire funnel

What if every time someone signed up for your freebie, some of them became paying customers too? Automatically, without a launch, a sales call, or you having to do a thing.

That’s exactly what a tripwire funnel does. And once it’s set up, it works in the background 24/7.

This game plan walks you through the whole system from scratch. You’ll create your freebie, build your opt-in and tripwire pages, write your follow-up emails, and connect it all together inside FEA Create. Every step is mapped out, with our gorgeous templates and CarrieAI prompts and to help you with the copy along the way.

The result? A list that doesn’t just grow. A list that buys.

BUILD your email list

Your email list is one of the most powerful assets in your business. It’s where deeper connections are made, sales are sparked, and your impact grows on autopilot.

New to growing your email list? Watch the video above to learn why your email list is one of the most valuable assets in your business, and how a simple, magical freebie can start growing it on autopilot.

Once you've watched the video, follow the steps below to set up your lead generation funnel. Inside FEA Create, we've got everything you need already built for you, from beautiful Canva design templates to your opt-in and thank you pages, plus delivery automations, so all you need to do is plug in your content and you're ready to go! ✨

Step 1

Create your freebie​

Bring your freebie to life and give your audience an irresistible reason to join your list.

A freebie (also known as a lead magnet) is a simple, valuable resource you give away for free in exchange for someone’s email address, and it’s one of the best ways to grow your list with the right people. 

Check out our challenge freebie Canva template professionally designed and just waiting for you to customise! Need help using canva? Watch this lesson here that shows you how to edit this template in Canva.

And use the CarrieAI prompts to map out your freebie ideas and bring them to life.

Action Steps

  • Use the CarrieAI prompt to help you come up with your freebie idea

  • Use the CarrieAI prompt to decide on the best format for your freebie

  • Use the CarrieAI prompt to create the content for your freebie

  • Use the Canva template to bring your freebie to life ✨

TRY THESE CARRIE AI PROMPTS:

🤖 Freebie Ideas:

Suggest 5–10 freebie ideas that give my dream audience of [describe dream audience] a quick win and align with my paid offer of [describe paid offer].

🤖 Decide your freebie format:

Suggest the most valuable freebie format (checklist, guide, template, etc.) for my business idea of [describe business idea].

🤖 Outline your freebie:

Outline the key content for my freebie [describe freebie idea] so it feels useful, magical, and irresistible.

Step 2

Create your freebie funnel opt-in page​

Design the page where your dream audience says yes to your freebie and joins your list.

Your opt-in page is the gateway to your email list, it’s where people say “Yes please!” to your freebie and enter their email address to get access.

Use the prompts with CarrieAI to help you write high-converting, heart-led copy that brings your opt-in page to life with ease.

Then use your freebie funnel template inside your FEA Create account to help you build your opt-in page quickly and easily!

Action Steps

  • Use the Carrie AI prompt to create your headline copy

  • Use the Carrie AI prompt to create your sub headline copy

  • Use the Carrie AI prompt to create your paragraph copy

  • Select your freebie funnel template inside FEA Create and clone it

  • Create your form in FEA Create

  • Add your content to your opt-in page

  • Connect your form to your opt-in page ✨

TRY THESE CARRIE AI PROMPTS:

🤖 Write your headline copy:

Write 3 headline options for my freebie opt-in page that are high-converting and compelling, for an audience of [describe dream audience].

🤖 Write your sub headline copy:

Write 3 subheadline options for my freebie opt-in page that support the headline [insert headline] and spark excitement.

🤖 Write your paragraph copy:

Write short, simple body copy for my freebie opt-in page that makes my audience of [describe dream audience] want to sign up immediately.

Guides

CANVA TEMPLATES

CANVA TEMPLATES

Funnel Template

Funnel Template

FEA CREATE Tripwire funnel template

Step 3

Create your freebie funnel thank you page​

Welcome your new subscribers and make it feel like the start of something exciting.

Your thank you page is the next step in welcoming someone into your world after they’ve signed up for your freebie.

Use the prompts with CarrieAI to help you create a thank you page that feels personal, welcoming, and perfectly aligned with your brand.

Then use your freebie funnel template to help you build your thank you page quickly and easily!

Action Steps

  • Use the CarrieAI prompt to write your thank you message

  • Use the CarrieAI prompt to write your freebie delivery instructions

  • Use the CarrieAI prompt to write your call-to-action

  • Add your content to your thank you page in FEA Create

  • Make sure your domain is connected and your email marketing is set up, then publish your funnel ✨

💡 Top Tip: If you have a visual mockup of your freebie (like a PDF cover or workbook preview), add it to the page. It makes the freebie feel more tangible and valuable.

TRY THESE CARRIE AI PROMPTS:

🤖 Write your thank you message:

Help me write a warm, welcoming thank you message for my freebie [insert name and outline of freebie] that makes my new subscriber feel excited and appreciated.

🤖 Write the how to receive their freebie paragraph:

Give me 3 simple ways I can clearly explain how my subscriber will receive their freebie (download link, email delivery, etc.).

🤖 Write the call to action for my thank you page:

Help me come up with one next step I can invite people to take on my freebie thank you page (e.g. join my Facebook group, follow me on Instagram, check out my podcast).

Ask CarrieAI

Templates and Resources

GUIDES

↗︎ Notion Template

↗︎ Tripwire Funnel Checklist

CANVA TEMPLATES

↗︎ Tripwire funnel freebie graphics

↗︎ Tripwire funnel product mock up graphics

FUNNEL TEMPLATE

↗︎ FEA CREATE Tripwire funnel template

Preview our 5 themes:

↗︎ Big Leap

↗︎ Dreamy Days

↗︎ Main Character

↗︎ Power Moves

↗︎ Quiet Confidence

Guides

CANVA TEMPLATES

CANVA TEMPLATES

Funnel Template

Funnel Template

FEA CREATE Tripwire funnel template

Step 4

Create your freebie delivery email campaign​

Set up the automation that welcomes your new subscribers and delivers your freebie straight to their inbox.

The freebie delivery email campaign for your freebie is your chance to connect, build trust, and nurture your new subscribers into future customers. 

Use the prompts with CarrieAI to help you plan and write a brilliant email sequence that feels like you and makes your subscribers feel excited to stick around. 

Then head over to your FEA Create account for your ready-made freebie delivery email automation - we’ve done all the hard work for you!

Action Steps

  • Use the CarrieAI prompt to outline your email sequence

  • Use the CarrieAI prompt to write your welcome email

  • Use the CarrieAI prompt to write your value/offer email

  • Upload your freebie as a PDF to your media library inside FEA Create to get your download link

  • Clone the lead gen welcome series workflow

  • Set your trigger to your opt-in form and add a tag step so you can segment your list

  • Edit each email with your copy, including your freebie download link, send name, send email and subject line

  • Publish your workflow

💡 TIP: Once your workflow is live, sign up for your own freebie with a personal email to test everything works before you share it. And as a bonus, create a smartlist of everyone who's signed up for this freebie so you can keep track of your new subscribers. ✨

See the full Help Article

TRY THESE CARRIE AI PROMPTS:

🤖 Outline my nurture sequence:

Outline a 4-email welcome sequence for my freebie [describe freebie]. Email 1 delivers the freebie, Emails 2–3 build trust, and Email 4 introduces my offer.

🤖 Write my welcome email:

Write a warm, friendly welcome email that delivers my freebie [describe freebie], introduces me, and sets expectations.

🤖 Write my value to offer email:

Write a value-to-offer email for my welcome sequence that introduces my paid offer of [describe offer] with a hook, story, transformation, and clear call-to-action.

Guides

CANVA TEMPLATES

CANVA TEMPLATES

Funnel Template

Funnel Template

FEA CREATE Tripwire funnel template

Step 5

Promote your freebie and start growing your list!

Get your freebie in front of the people who need it, and watch your email list grow.

Creating your freebie is only half the magic; now it’s time to get it in front of the people who need it most! Promotion is where your email list growth really begins. 

Use the prompts with CarrieAI to map out your promotion strategy, craft compelling posts, and get your freebie working for you as a powerful list-building tool.

Action Steps

  • Use the CarrieAI prompt to create your promotion plan

  • Use the CarrieAI prompt to create social media posts to share your lead gen funnel

  • Use the CarrieAI prompt to come up with other ways to grow your email list ✨

TRY THESE CARRIE AI PROMPTS:

🤖 Create your promotion plan:

Create a 2-week promotion plan for my freebie [describe freebie] with daily or weekly actions across [list platforms].

🤖 Create a social media post to share your new freebie:

Write a compelling social media caption that promotes my freebie [describe freebie] by highlighting my audience’s struggles of [list struggles] and desires of [list desires].

🤖 Suggest other ways to share my freebie:

Suggest promotion ideas beyond social media (collaborations, podcasts, blogs) to grow my freebie [describe freebie].

Guides

CANVA TEMPLATES

CANVA TEMPLATES

Funnel Template

Funnel Template

FEA CREATE Tripwire funnel template

Step 6

Tap into the power of DM automation

Turn your Instagram comments and DMs into new leads on autopilot.

DM automation takes your visibility to the next level. Instead of just reaching people with your posts, you can spark conversations, build relationships, and guide your audience straight into your funnels - automatically. 

If you’re excited to dive into DM automations, use the prompts provided with CarrieAI to get started!

Then head over to FEA Create and set up your first DM automation!

Action Steps

  • Use the CarrieAI prompt to come up with your DM automation message

  • Connect your Instagram inside Settings > Integrations

  • Go to Automations, find the DM Comment Automation workflow and make a copy

  • Set your trigger to "includes" and add your page and comment word in the filters

  • Add your DM message and your lead gen funnel link into the workflow steps ✨

TRY THESE CARRIE AI PROMPTS:

🤖 Create my DM Campaign:

Create a DM automation that starts conversations with people engaging on my posts and guides them to my freebie [describe freebie].

Guides

CANVA TEMPLATES

CANVA TEMPLATES

Funnel Template

Funnel Template

FEA CREATE Tripwire funnel template

WOOHOO!

You're all set!

Woohoo, you did it! 🎉 Your lead gen funnel is built and working away in the background to grow your email list, one subscriber at a time.

Now that you've got people joining your world, it's time to give them something amazing to say yes to. Check out the Create Your Irresistible Offer Gameplan next so you can start creating your offer!

Here’s what you should do next.

Here's what to do next....

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Explore other game plans

FEA CREATE TUTORIALS

BUILD your tripwire funnel

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1. GET ALL SET UP

Set your business up for success

2. GROW VISIBILITY

From lead gen funnels to traffic campaigns

ALL TUTORIALS

3. CREATE OFFERS

Create your offers: courses, memberships & beyond

4. SALES & LAUNCH

Build high converting sales funnels and pages

Build Your High Converting Website

Your website is your online home for your business. You can use your website to help your potential customers learn more about you, your business, your offers, and start their journey to becoming a customer. In this tutorial, we will walk you through how to set up your website using our beautiful website template.

Step One: Title Goes Right Here

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Step Two: Title Goes Right Here

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Step Three: Title Goes Right Here

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Here's what to do next....

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