BUILD your tripwire funnel
What if every time someone signed up for your freebie, some of them became paying customers too? Automatically, without a launch, a sales call, or you having to do a thing.
That’s exactly what a tripwire funnel does. And once it’s set up, it works in the background 24/7.
This game plan walks you through the whole system from scratch. You’ll create your freebie, build your opt-in and tripwire pages, write your follow-up emails, and connect it all together inside FEA Create. Every step is mapped out, with our gorgeous templates and CarrieAI prompts and to help you with the copy along the way.
The result? A list that doesn’t just grow. A list that buys.
GROW your audience
Being visible online, using social media, is one of the most powerful ways to grow your business. Your audience-building strategy sees you intentionally showing up, sharing your message, and connecting with the people you’re here to serve. Use this gameplan to help you batch create content your audience will love.
New to growing your audience? Watch the video above to learn more about why visibility is so important for your business and how to get started.
Once you've watched the video above, follow the steps below to get started with creating and scheduling your content. We’ve got Canva templates to help with your graphics, reels and stories. And inside FEA Create, you can schedule your social media content and send emails, create a Linktree and so much more! We’re here to help you make it all happen.
By the end of this gameplan, you will have your content mapped out and scheduled in FEA Create for the next 30 days!
Resources
CANVA TEMPLATES
INSPIRATION
FEA CReate TOOLS
TRAININGS
GAMEPLAN: Optimize Your Instagram Profile
Step 1
Identify your dream audience
One of the most powerful things you can do for your business is to get crystal clear on who your dream audience really is.
Before we start creating your content, we want to get crystal clear on who you are creating this content for so when they see it they will feel like you are speaking directly to them. We're going to be using this when we are creating our content.
These are the people you’d love to work with. The ones who truly value what you do, resonate with your message, and become your biggest supporters.
Use the prompts and CarrieAI to begin your dream audience journey - you’ll be amazed at how much clearer and more exciting your next steps become.
Action Steps
Use the CarrieAI prompt to build your dream customer profile
Use the CarrieAI prompt to write your dream audience description
Use the CarrieAI prompt to create your brand promise
TRY THESE CARRIE AI PROMPTS:
🤖 Dream Customer Profile:
Create a dream customer profile in vivid detail based on my business idea of [describe business idea]. Include struggles, frustrations, challenges, dreams, and desires.
🤖 Dream Audience Description:
Write a short description of my dream audience that feels so clear I’d instantly recognise them if they walked into a room. Base it on my business idea of [describe business idea].
🤖 Brand Promise:
Write a one-sentence brand promise that captures the transformation I want my customers to experience, based on my business idea of [describe business idea].
Step 2
Create Your social media strategy
Your social media strategy is where your visibility really takes off. Let's plan out where you are going to be showing up online, start creating your content calendar and schedule your content in FEA Create
The key to growing your visibility online and getting results is consistency. To be consistent, you need to be batch creating your content. We're going to start by batch creating your next 30 days of content.
This is your chance to shine online, to create a space that reflects who you are and attracts the people you most want to serve.
We’ve got beautiful social media Canva templates and inspirational reel ideas for you to customise! Also check out the CarrieAI prompts to get started with your social media strategy.
Action Steps
Use the CarrieAI prompt to pick the one social media platform you're going to go all in on
Use the CarrieAI prompt to create your content ideas
Use the CarrieAI prompt to create your content calendar
Use the Canva graphics and reel ideas if you need a hand bringing your content to life
Schedule your content inside FEA Create ✨
TRY THESE CARRIE AI PROMPTS:
🤖 Pick Your Platform:
Suggest the best social media platform for me based on my dream audience of [describe dream audience] and my strengths of [list strengths].
🤖 Create Your Content Ideas:
Turn my audience’s biggest struggles of [list struggles] into relatable and valuable content ideas.
🤖 Create Your Content Calendar:
Create a 30-day content calendar that mixes inspiration, education, and promotion for my dream audience of [describe dream audience] on [chosen platform].
Guides
CANVA TEMPLATES
CANVA TEMPLATES
Funnel Template
Funnel Template
FEA CREATE Tripwire funnel template
Preview our 5 themes:
Templates and Resources
Step 3
Repurposing your content
Content repurposing is all about getting the most out of the ideas you’ve already created.
If you are someone who is already creating longer form content like YouTube videos, blogs, or podcasts, good news! You can use that content to create your social media plan.
Instead of reinventing the wheel every time, you can take one piece of content - like a blog, podcast, or video - and turn it into multiple emails, social media posts, reels, and stories.
Explore the possibilities of repurposing your content - and use our CarrieAI prompts to help you get started!
Action Steps
Use the CarrieAI prompt to create your repurposing plan
Use the CarrieAI prompt to create your social media ideas
Use the CarrieAI prompt to create your content ideas
Add it all into your monthly content plan
Schedule your content inside FEA Create ✨
💡 Top Tip: If you have a visual mockup of your freebie (like a PDF cover or workbook preview), add it to the page. It makes the freebie feel more tangible and valuable.
TRY THESE CARRIE AI PROMPTS:
🤖 Repurposing Plan:
Outline a repurposing system that consistently turns my content themes of [list themes] into multiple weekly posts across [list platforms].
🤖 Social Media Ideas:
Turn my blog post, podcast episode, or video [insert content] into 5 social media post ideas.
🤖 Content Ideas:
Create 3 reel ideas, 3 story ideas, and 1 email from this core piece of content [insert content] to maximise visibility.
Templates and Resources
GUIDES
CANVA TEMPLATES
FUNNEL TEMPLATE
↗︎ FEA CREATE Tripwire funnel template
Preview our 5 themes:
↗︎ Big Leap
↗︎ Dreamy Days
↗︎ Power Moves
Guides
CANVA TEMPLATES
CANVA TEMPLATES
Funnel Template
Funnel Template
FEA CREATE Tripwire funnel template
Preview our 5 themes:
Step 4
Other ways to grow your audience
An incredibly powerful way to grow your audience is by stepping into other people’s communities and sharing your magic there.
While social media is definitely important to growing your audience, there are other ways to network and collaborate so you can share your incredible magic with their audiences.
Collaborations open the door to whole new audiences who are already eager to hear from you.
Use the CarrieAI prompts to help generate some ideas for ways you can grow your audience through dipping into your existing network and collaborating in exciting new ways!
Action Steps
Use the CarrieAI prompt to create your collaborations list
Use the CarrieAI prompt to help you find potential collaborations
Use the CarrieAI prompt to write your outreach message
Join a networking party in the Members' Club to meet new people ✨
TRY THESE CARRIE AI PROMPTS:
🤖 Create Your Collaborations List:
Suggest collaboration opportunities within my network of [list contacts] to grow my audience.
🤖 Find A Collaboration for your dream audience:
Suggest 5 collaborations (podcasts, guest trainings, articles, or events) that would put me in front of my dream audience of [describe dream audience].
🤖 Write your outreach message:
Write an outreach message I can use to pitch myself for collaborations such as [type of collaboration].
Guides
CANVA TEMPLATES
CANVA TEMPLATES
Funnel Template
Funnel Template
FEA CREATE Tripwire funnel template
Preview our 5 themes:
WOOHOO!
You're all set!
Batch creating your content is the key to being consistent with your visibility. Come back to this gameplan anytime you need to create your content or get inspired!
Now that you are making progress with your visibility, let's turn those views into leads! Check out the Build Your Email List Gameplan next so you can start growing your email list!
Here’s what you should do next.
Here's what to do next....
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Explore other game plans
FEA CREATE TUTORIALS
BUILD your tripwire funnel
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1. GET ALL SET UP
Set your business up for success
2. GROW VISIBILITY
From lead gen funnels to traffic campaigns
3. CREATE OFFERS
Create your offers: courses, memberships & beyond
4. SALES & LAUNCH
Build high converting sales funnels and pages
Build Your High Converting Website
Your website is your online home for your business. You can use your website to help your potential customers learn more about you, your business, your offers, and start their journey to becoming a customer. In this tutorial, we will walk you through how to set up your website using our beautiful website template.
Step One: Title Goes Right Here
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Step Two: Title Goes Right Here
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Step Three: Title Goes Right Here
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Here's what to do next....
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