BUILD your tripwire funnel

What if every time someone signed up for your freebie, some of them became paying customers too? Automatically, without a launch, a sales call, or you having to do a thing.

That’s exactly what a tripwire funnel does. And once it’s set up, it works in the background 24/7.

This game plan walks you through the whole system from scratch. You’ll create your freebie, build your opt-in and tripwire pages, write your follow-up emails, and connect it all together inside FEA Create. Every step is mapped out, with our gorgeous templates and CarrieAI prompts and to help you with the copy along the way.

The result? A list that doesn’t just grow. A list that buys.

Game plan

Grow your audience

Being visible online, using social media, is one of the most powerful ways to grow your business. Your audience-building strategy sees you intentionally showing up, sharing your message, and connecting with the people you’re here to serve. Use this gameplan to help you batch create content your audience will love.

By the end you'll have

  • A crystal-clear picture of your dream audience, plus a brand promise that captures the transformation you create

  • A social media strategy that feels doable, and 30 days of content ideas ready to go

  • A simple repurposing system, so one piece of content becomes posts, reels, stories and emails

  • A list of collaboration opportunities

No more staring at a blank page wondering where to start. No more spending hours trying to figure out the tech. Just describe what you need, and let AI do the heavy lifting.

There are four AI tools inside FEA Create, and each one does something different. This game plan will walk you through what they are, when to use them, and how to get started with each one.

💡 Good to know: These AI tools are a paid add-on inside FEA Create, but the costs are tiny. Generating content (emails, blogs, page copy) costs roughly 9p per 1,000 words. To put that in perspective, writing a full blog post costs less than 10p. Generating an image costs about 6p. You add credit as you go, so you're always in control of what you spend.

New to growing your audience? Watch the video above to learn more about why visibility is so important for your business and how to get started.

Your plan

Four steps to follow

Once you've watched the video above, follow the steps below to get started with creating and scheduling your content. We’ve got Canva templates to help with your graphics, reels and stories. And inside FEA Create, you can schedule your social media content and send emails, create a Linktree and so much more! We’re here to help you make it all happen.

By the end of this gameplan, you will have your content mapped out and scheduled in FEA Create for the next 30 days!

1

Identify your dream audience

One of the most powerful things you can do for your business is to get crystal clear on who your dream audience really is.

2

Create your social media strategy

Your social media strategy is where your visibility really takes off. Let's plan out where you are going to be showing up online, start creating your content calendar and schedule your content in FEA Create.

3

Repurposing your content​

Content repurposing is all about getting the most out of the ideas you’ve already created.

4

Other ways to grow your audience

An incredibly powerful way to grow your audience is by stepping into other people’s communities and sharing your magic there.

5

AI Costs

What it actually costs to use the AI tools inside FEA Create.

6

Getting Results From AI

Get the most out of using the AI tools built right into FEA Create, and start building with confidence.

Step 1 of 4 · Grow your audience

Identify your dream audience

One of the most powerful things you can do for your business is to get crystal clear on who your dream audience really is.

Before we start creating your content, we want to get crystal clear on who you are creating this content for so when they see it they will feel like you are speaking directly to them. We're going to be using this when we are creating our content.

These are the people you’d love to work with. The ones who truly value what you do, resonate with your message, and become your biggest supporters.

Use the prompts and CarrieAI to begin your dream audience journey - you’ll be amazed at how much clearer and more exciting your next steps become.

Action Steps

  • Use the CarrieAI prompt to build your dream customer profile

  • Use the CarrieAI prompt to write your dream audience description

  • Use the CarrieAI prompt to create your brand promise

🤖 Dream Customer Profile:

Create a dream customer profile in vivid detail based on my business idea of [describe business idea]. Include struggles, frustrations, challenges, dreams, and desires.

🤖 Dream Audience Description:

Write a short description of my dream audience that feels so clear I’d instantly recognise them if they walked into a room. Base it on my business idea of [describe business idea].

🤖 Brand Promise:

Write a one-sentence brand promise that captures the transformation I want my customers to experience, based on my business idea of [describe business idea].

💡 Top Tip: Always review what Workflow AI builds before you switch it on. Check the email content, the timing between steps, and that it's connected to the right forms and lists.

⚠️ Pricing note: Workflow AI uses a separate credit system to the content tools. $10 gives you approximately 950 executions. Each time a workflow runs for a contact costs roughly 1 cent.

Step 2 of 4 · Grow your audience

Create Your social media strategy

Your social media strategy is where your visibility really takes off. Let's plan out where you are going to be showing up online, start creating your content calendar and schedule your content in FEA Create

The key to growing your visibility online and getting results is consistency. To be consistent, you need to be batch creating your content. We're going to start by batch creating your next 30 days of content.

This is your chance to shine online, to create a space that reflects who you are and attracts the people you most want to serve. 

We’ve got beautiful social media Canva templates and inspirational reel ideas for you to customise! Also check out the CarrieAI prompts to get started with your social media strategy.

Action Steps

  • Use the CarrieAI prompt to pick the one social media platform you're going to go all in on

  • Use the CarrieAI prompt to create your content ideas

  • Use the CarrieAI prompt to create your content calendar

  • Use the Canva graphics and reel ideas if you need a hand bringing your content to life

  • Schedule your content inside FEA Create ✨

🤖 Pick Your Platform:

Suggest the best social media platform for me based on my dream audience of [describe dream audience] and my strengths of [list strengths].

🤖 Create Your Content Ideas:

Turn my audience’s biggest struggles of [list struggles] into relatable and valuable content ideas.

🤖 Create Your Content Calendar:

Create a 30-day content calendar that mixes inspiration, education, and promotion for my dream audience of [describe dream audience] on [chosen platform].

💡 Top Tip: Always review what Workflow AI builds before you switch it on. Check the email content, the timing between steps, and that it's connected to the right forms and lists.

⚠️ Pricing note: Workflow AI uses a separate credit system to the content tools. $10 gives you approximately 950 executions. Each time a workflow runs for a contact costs roughly 1 cent.

Step 3 of 4 · Grow your audience

Repurposing your content​

Content repurposing is all about getting the most out of the ideas you’ve already created.

If you are someone who is already creating longer form content like YouTube videos, blogs, or podcasts, good news! You can use that content to create your social media plan.

Instead of reinventing the wheel every time, you can take one piece of content - like a blog, podcast, or video - and turn it into multiple emails, social media posts, reels, and stories. 

Explore the possibilities of repurposing your content - and use our CarrieAI prompts to help you get started!

Action Steps

  • Use the CarrieAI prompt to create your repurposing plan

  • Use the CarrieAI prompt to create your social media ideas

  • Use the CarrieAI prompt to create your content ideas

  • Add it all into your monthly content plan

  • Schedule your content inside FEA Create ✨

🤖 Repurposing Plan:

Outline a repurposing system that consistently turns my content themes of [list themes] into multiple weekly posts across [list platforms].

🤖 Social Media Ideas:

Turn my blog post, podcast episode, or video [insert content] into 5 social media post ideas.

🤖 Content Ideas:

Create 3 reel ideas, 3 story ideas, and 1 email from this core piece of content [insert content] to maximise visibility.

💡 Top Tip: Always review what Workflow AI builds before you switch it on. Check the email content, the timing between steps, and that it's connected to the right forms and lists.

⚠️ Pricing note: Workflow AI uses a separate credit system to the content tools. $10 gives you approximately 950 executions. Each time a workflow runs for a contact costs roughly 1 cent.

Step 4 of 4 · Grow your audience

Other ways to grow your audience

An incredibly powerful way to grow your audience is by stepping into other people’s communities and sharing your magic there.

While social media is definitely important to growing your audience, there are other ways to network and collaborate so you can share your incredible magic with their audiences.

Collaborations open the door to whole new audiences who are already eager to hear from you. 

Use the CarrieAI prompts to help generate some ideas for ways you can grow your audience through dipping into your existing network and collaborating in exciting new ways!

Action Steps

  • Use the CarrieAI prompt to create your collaborations list

  • Use the CarrieAI prompt to help you find potential collaborations

  • Use the CarrieAI prompt to write your outreach message

  • Join a networking party in the Members' Club to meet new people ✨

🤖 Create your collaborations list:

Suggest collaboration opportunities within my network of [list contacts] to grow my audience.

🤖 Find a collaboration for your dream audience:

Suggest 5 collaborations (podcasts, guest trainings, articles, or events) that would put me in front of my dream audience of [describe dream audience].

🤖 Write your outreach message:

Write an outreach message I can use to pitch myself for collaborations such as [type of collaboration].

💡 Top Tip: Always review what Workflow AI builds before you switch it on. Check the email content, the timing between steps, and that it's connected to the right forms and lists.

⚠️ Pricing note: Workflow AI uses a separate credit system to the content tools. $10 gives you approximately 950 executions. Each time a workflow runs for a contact costs roughly 1 cent.

If something goes wrong

Common sticking points

I don't know which social media platform to focus

You don't need to be everywhere! Choose the platform where your dream audience spends time and that plays to your strengths. Use the CarrieAI prompt in Step 2 to help you decide, then focus your energy there first.

I keep running out of content ideas

Start with your audience's biggest struggles and turn them into content that feels relatable and valuable. For extra inspiration, check out the 30 Instagram Reel Ideas, 70 Instagram Story Ideas and 50 Inspiring Social Media Hooks in the resources, or explore AnswerThePublic.com to see what people are searching for.

I can't keep up with posting consistently

Work smarter, not harder! Repurpose one piece of content, like a blog, podcast or video, into multiple posts, reels, stories and emails. Then schedule it all in advance using the Social Planner inside FEA Create. Revisit the $10K Month Bootcamp session for Carrie's simple process for making social media easy 💕

Reaching out for collaborations feels awkward

Start with the people you already know, like friends, peers, mentors and past clients. Use the CarrieAI prompt to write a friendly outreach message that makes a genuine connection, then aim to start three new conversations a day. Small, consistent steps open the door to incredible opportunities!

Woohoo 🎉

Look what

you just built

Woohoo! You've created an audience-building strategy that gets you seen by your dream audience 💫

  • A clear picture of your dream audience and your brand promise

  • A social media plan with 30 days of content ideas

  • A repurposing and collaboration plan to reach new people

Share it

Go and share your page in the Facebook group so we can all celebrate with you. We love seeing what you build. 💖

What's next

You're all set!

Now that you are making progress with your visibility, let's turn those views into leads! Check out the Build Your Email List game plan next so you can start growing your email list!

GROW your audience

Being visible online, using social media, is one of the most powerful ways to grow your business. Your audience-building strategy sees you intentionally showing up, sharing your message, and connecting with the people you’re here to serve. Use this gameplan to help you batch create content your audience will love.

New to growing your audience? Watch the video above to learn more about why visibility is so important for your business and how to get started.

Once you've watched the video above, follow the steps below to get started with creating and scheduling your content. We’ve got Canva templates to help with your graphics, reels and stories. And inside FEA Create, you can schedule your social media content and send emails, create a Linktree and so much more! We’re here to help you make it all happen.

By the end of this gameplan, you will have your content mapped out and scheduled in FEA Create for the next 30 days!

Step 1

Identify your dream audience

One of the most powerful things you can do for your business is to get crystal clear on who your dream audience really is.

Before we start creating your content, we want to get crystal clear on who you are creating this content for so when they see it they will feel like you are speaking directly to them. We're going to be using this when we are creating our content.

These are the people you’d love to work with. The ones who truly value what you do, resonate with your message, and become your biggest supporters.

Use the prompts and CarrieAI to begin your dream audience journey - you’ll be amazed at how much clearer and more exciting your next steps become.

Action Steps

  • Use the CarrieAI prompt to build your dream customer profile

  • Use the CarrieAI prompt to write your dream audience description

  • Use the CarrieAI prompt to create your brand promise

TRY THESE CARRIE AI PROMPTS:

🤖 Dream Customer Profile:

Create a dream customer profile in vivid detail based on my business idea of [describe business idea]. Include struggles, frustrations, challenges, dreams, and desires.

🤖 Dream Audience Description:

Write a short description of my dream audience that feels so clear I’d instantly recognise them if they walked into a room. Base it on my business idea of [describe business idea].

🤖 Brand Promise:

Write a one-sentence brand promise that captures the transformation I want my customers to experience, based on my business idea of [describe business idea].

Step 2

Create Your social media strategy

Your social media strategy is where your visibility really takes off. Let's plan out where you are going to be showing up online, start creating your content calendar and schedule your content in FEA Create

The key to growing your visibility online and getting results is consistency. To be consistent, you need to be batch creating your content. We're going to start by batch creating your next 30 days of content.

This is your chance to shine online, to create a space that reflects who you are and attracts the people you most want to serve. 

We’ve got beautiful social media Canva templates and inspirational reel ideas for you to customise! Also check out the CarrieAI prompts to get started with your social media strategy.

Action Steps

  • Use the CarrieAI prompt to pick the one social media platform you're going to go all in on

  • Use the CarrieAI prompt to create your content ideas

  • Use the CarrieAI prompt to create your content calendar

  • Use the Canva graphics and reel ideas if you need a hand bringing your content to life

  • Schedule your content inside FEA Create ✨

TRY THESE CARRIE AI PROMPTS:

🤖 Pick Your Platform:

Suggest the best social media platform for me based on my dream audience of [describe dream audience] and my strengths of [list strengths].

🤖 Create Your Content Ideas:

Turn my audience’s biggest struggles of [list struggles] into relatable and valuable content ideas.

🤖 Create Your Content Calendar:

Create a 30-day content calendar that mixes inspiration, education, and promotion for my dream audience of [describe dream audience] on [chosen platform].

Guides

CANVA TEMPLATES

CANVA TEMPLATES

Funnel Template

Funnel Template

FEA CREATE Tripwire funnel template

Templates and Resources

Step 3

Repurposing your content​

Content repurposing is all about getting the most out of the ideas you’ve already created.

If you are someone who is already creating longer form content like YouTube videos, blogs, or podcasts, good news! You can use that content to create your social media plan.

Instead of reinventing the wheel every time, you can take one piece of content - like a blog, podcast, or video - and turn it into multiple emails, social media posts, reels, and stories. 

Explore the possibilities of repurposing your content - and use our CarrieAI prompts to help you get started!

Action Steps

  • Use the CarrieAI prompt to create your repurposing plan

  • Use the CarrieAI prompt to create your social media ideas

  • Use the CarrieAI prompt to create your content ideas

  • Add it all into your monthly content plan

  • Schedule your content inside FEA Create ✨

💡 Top Tip: If you have a visual mockup of your freebie (like a PDF cover or workbook preview), add it to the page. It makes the freebie feel more tangible and valuable.

TRY THESE CARRIE AI PROMPTS:

🤖 Repurposing Plan:

Outline a repurposing system that consistently turns my content themes of [list themes] into multiple weekly posts across [list platforms].

🤖 Social Media Ideas:

Turn my blog post, podcast episode, or video [insert content] into 5 social media post ideas.

🤖 Content Ideas:

Create 3 reel ideas, 3 story ideas, and 1 email from this core piece of content [insert content] to maximise visibility.

Templates and Resources

GUIDES

↗︎ Notion Template

↗︎ Tripwire Funnel Checklist

CANVA TEMPLATES

↗︎ Tripwire funnel freebie graphics

↗︎ Tripwire funnel product mock up graphics

FUNNEL TEMPLATE

↗︎ FEA CREATE Tripwire funnel template

Preview our 5 themes:

↗︎ Big Leap

↗︎ Dreamy Days

↗︎ Main Character

↗︎ Power Moves

↗︎ Quiet Confidence

Guides

CANVA TEMPLATES

CANVA TEMPLATES

Funnel Template

Funnel Template

FEA CREATE Tripwire funnel template

Step 4

Other ways to grow your audience

An incredibly powerful way to grow your audience is by stepping into other people’s communities and sharing your magic there.

While social media is definitely important to growing your audience, there are other ways to network and collaborate so you can share your incredible magic with their audiences.

Collaborations open the door to whole new audiences who are already eager to hear from you. 

Use the CarrieAI prompts to help generate some ideas for ways you can grow your audience through dipping into your existing network and collaborating in exciting new ways!

Action Steps

  • Use the CarrieAI prompt to create your collaborations list

  • Use the CarrieAI prompt to help you find potential collaborations

  • Use the CarrieAI prompt to write your outreach message

  • Join a networking party in the Members' Club to meet new people ✨

TRY THESE CARRIE AI PROMPTS:

🤖 Create Your Collaborations List:

Suggest collaboration opportunities within my network of [list contacts] to grow my audience.

🤖 Find A Collaboration for your dream audience:

Suggest 5 collaborations (podcasts, guest trainings, articles, or events) that would put me in front of my dream audience of [describe dream audience].

🤖 Write your outreach message:

Write an outreach message I can use to pitch myself for collaborations such as [type of collaboration].

Guides

CANVA TEMPLATES

CANVA TEMPLATES

Funnel Template

Funnel Template

FEA CREATE Tripwire funnel template

WOOHOO!

You're all set!

Batch creating your content is the key to being consistent with your visibility. Come back to this gameplan anytime you need to create your content or get inspired!

Now that you are making progress with your visibility, let's turn those views into leads! Check out the Build Your Email List Gameplan next so you can start growing your email list!

Here’s what you should do next.

Here's what to do next....

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Explore other game plans

FEA CREATE TUTORIALS

BUILD your tripwire funnel

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1. GET ALL SET UP

Set your business up for success

2. GROW VISIBILITY

From lead gen funnels to traffic campaigns

ALL TUTORIALS

3. CREATE OFFERS

Create your offers: courses, memberships & beyond

4. SALES & LAUNCH

Build high converting sales funnels and pages

Build Your High Converting Website

Your website is your online home for your business. You can use your website to help your potential customers learn more about you, your business, your offers, and start their journey to becoming a customer. In this tutorial, we will walk you through how to set up your website using our beautiful website template.

Step One: Title Goes Right Here

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Step Two: Title Goes Right Here

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Step Three: Title Goes Right Here

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Here's what to do next....

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© 2026 Female Entrepreneur Association is a trading name of Carrie & Co Ltd.