BUILD your tripwire funnel
What if every time someone signed up for your freebie, some of them became paying customers too? Automatically, without a launch, a sales call, or you having to do a thing.
That’s exactly what a tripwire funnel does. And once it’s set up, it works in the background 24/7.
This game plan walks you through the whole system from scratch. You’ll create your freebie, build your opt-in and tripwire pages, write your follow-up emails, and connect it all together inside FEA Create. Every step is mapped out, with our gorgeous templates and CarrieAI prompts and to help you with the copy along the way.
The result? A list that doesn’t just grow. A list that buys.
CREATE your sales funnel
A sales funnel is the journey that guides your audience from discovering you to becoming loyal, paying customers. Set yours up once, and it works around the clock, giving your customers an easy way to say yes to your offer 24/7.
New to sales funnels? Watch the video above to learn how the right series of steps, your sales page, checkout, offer and onboarding, can work together to attract the right people, build trust, and inspire them to say "yes."
Once you've watched the video above, follow the steps below to set up your sales funnel inside FEA Create. To make things super simple, we've got a whole sales funnel template ready for you, along with sales automations and email templates you can customise with the copy we're about to create. Let's do this! ✨
Step 1
Create your sales page
Write the copy that shares your offer and builds trust, then bring it to life on your sales page inside FEA Create.
Your sales page is the heart of your funnel. It’s where you share your offer, telling people what it is, how it can help them, and why now is the perfect time to say yes. And it doesn’t have to be fancy! You can build a beautiful sales webpage page or just create a Google Doc. What matters most is the message, not the tech.
Use the prompts with CarrieAI to help you write your sales page in your voice, one that inspires trust, connection, and action. And when you’ve got your copy created, your sales funnel template is ready for you inside your FEA Create account!
Action Steps
Use the CarrieAI prompt to write your sales page copy
Use the CarrieAI prompt to come up with your headline and sub-headline options
Use the CarrieAI prompt to optimise your copy
Inside FEA Create, pick your sales funnel template and make a clone
Edit the sales page step of your funnel with your copy, images and branding ✨
💡 Top Tip: Your freebie should deliver a quick win. Something your audience can use right away and get a result from. That quick win builds trust and makes them far more likely to say yes to your tripwire offer.
TRY THESE CARRIE AI PROMPTS:
🤖 Write your sales page copy:
Write a sales page for my offer [describe offer] with a headline, subheadline, story, transformation, details, testimonials, and clear call-to-action.
🤖 Headline + Sub headline options:
Write 3 headline + subheadline options for my sales page for an audience of [describe dream audience].
🤖 Optimize your sales page copy:
Suggest ways to make my sales page copy for [describe offer] feel more emotional and heart-led while still converting.
Step 2
Create your checkout page
Connect your sales page to checkout so your customers can say yes with just a few clicks.
Once you’ve created your beautiful sales page, the next step is making it possible for people to say “yes” with ease – by connecting it to your checkout. This is where all the magic comes together, turning interest into action and giving your audience a simple, seamless way to buy from you. A smooth checkout process not only feels professional, it also builds trust and ensures your customers feel confident every step of the way.
Ready to connect and automate your sales funnel? Watch the videos to get going!
Action Steps
Use the CarrieAI prompt to write your checkout headline, sub-headline, and bullet list of what's included in your offer
Inside FEA Create, create your payment product and connect it to the checkout step of your sales funnel
Edit your checkout page with your copy, images and branding
💡 Quick tips:
Make sure Stripe is connected inside FEA Create so you're able to take payments
Your price won't show while you're editing the checkout page, that's normal! You'll see it once you preview the live page ✨
💡 Top Tip: If you have a visual mockup of your freebie (like a PDF cover or workbook preview), add it to the page. It makes the freebie feel more tangible and valuable.
TRY THESE CARRIE AI PROMPTS:
🤖 Write the headline:
Suggest a clear, short and simple headline for my checkout page for my offer [OFFER NAME & DETAILS] to encourage conversions.
🤖 Write the sub headline:
The headline for my checkout page is [insert headline]. Help me write a short, supportive subtitle that reminds my audience what they’re getting with this offer (keep it 1-2 lines, exciting and motivating).
🤖 Write a recap of what is included:
Help me write a concise bullet list recap of what’s included, listing 3-5 key items or features (ask me clarifying questions if needed).
Guides
CANVA TEMPLATES
CANVA TEMPLATES
Funnel Template
Funnel Template
FEA CREATE Tripwire funnel template
Preview our 5 themes:
Step 3
Create your thank you page
Give your new customer a warm welcome and get your sales funnel live and ready to sell.
This is the page where people land after paying. It’s your customer’s first experience after buying, so it should feel warm, welcoming, and clear. It helps to reassure them that they made the right choice and helps them know exactly what to do next so they don’t feel lost.
Use the prompts with CarrieAI to help you write your thank you page in your voice, one that inspires trust, connection, and action.
Ready to build your thank you page inside FEA Create? Check out this tutorial to get going!
Action Steps
Use the CarrieAI prompt to write your thank you page copy
Inside FEA Create, update your copy, images and branding on the confirmation page step of your sales funnel
Publish your sales funnel
💡 Bonus tips:
Make sure your domain is connected before you publish your sales funnel
Make sure your onboarding workflow is connected to your membership offer or payment product
Once your funnel is live, sign up with a personal email to test everything works before you share it
Create a smartlist so you can easily see everyone who's purchased
💡 Top Tip: If you have a visual mockup of your freebie (like a PDF cover or workbook preview), add it to the page. It makes the freebie feel more tangible and valuable.
TRY THESE CARRIE AI PROMPTS:
🤖 Write the copy for your thank you page:
Help me write copy for the thank you page for my offer based on this example: Welcome to The Calm Mama Method! I’m so excited you’re here. You’ve just taken a powerful step and I’m here to guide you every step of the way. Here’s what to do next: Check your email for your login details, log into your member hub, and dive straight in with lesson 1! Then add ways they can contact you if they need help. Ask me clarifying questions to get the details you need to help me write this.
Templates and Resources
GUIDES
CANVA TEMPLATES
FUNNEL TEMPLATE
↗︎ FEA CREATE Tripwire funnel template
Preview our 5 themes:
↗︎ Big Leap
↗︎ Dreamy Days
↗︎ Power Moves
Guides
CANVA TEMPLATES
CANVA TEMPLATES
Funnel Template
Funnel Template
FEA CREATE Tripwire funnel template
Preview our 5 themes:
Step 5
Set Up Your Confirmation Page
This is the page people land on after they've either bought your tripwire or clicked "no thanks." Either way, you want this page to feel warm, celebratory, and give them one more soft next step.
You'll need two versions of this page:
Version A: For people who bought the tripwire
Confirm that both their freebie AND their purchase are on their way. Make them feel amazing about the decision they just made. Then give them a soft call-to-action for something free.
Version B: For people who didn't buy
Confirm that their freebie is on its way. Keep it positive and warm. Then give them the same soft call-to-action.
What should your call-to-action be?
This doesn't have to be another sales offer. Keep it light. Some ideas:
Invite them to your free live workshop
Invite them to join your Facebook group
Send them to your Instagram or social media
Share your podcast or YouTube channel
Offer another free resource
The goal is to keep them moving deeper into your world. You want them going down the rabbit hole with you!
💡 Top Tip: You can also add a small bump offer on the checkout. This is a little add-on that people can tick to add to their order. It's a great way to increase the average order value.
TRY THESE CARRIE AI PROMPTS:
🤖 Prompt 1:
I need to write two versions of my confirmation/thank you page. Version A is for people who bought my tripwire product [describe product]. Version B is for people who only signed up for the freebie [describe freebie]. For both versions, write a warm, celebratory confirmation message and a soft call-to-action inviting them to [describe your next step, e.g., free workshop, Facebook group, podcast]. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.
Templates and Resources
GUIDES
CANVA TEMPLATES
FUNNEL TEMPLATE
↗︎ FEA CREATE Tripwire funnel template
Preview our 5 themes:
↗︎ Big Leap
↗︎ Dreamy Days
↗︎ Power Moves
Funnel Template
FEA CREATE Tripwire funnel template
Preview our 5 themes:
Step 6
Write Your Follow-Up Email Sequence
Once someone has signed up, you need an automated email sequence to deliver their freebie, welcome them, and (if they didn't buy on the thank you page) remind them about your tripwire offer.
Keep it simple. You need just three emails:
Email 1: Delivery Email (sent immediately)
This email delivers the freebie, gives them a really warm welcome, and tells them what to do next. Make them feel excited that they signed up.
Include: a warm welcome, the freebie download link, a clear instruction on what to do with it, and a short note about you or your community.
Email 2: Offer Email (sent 6-24 hours later)
This email is for people who DIDN'T buy the tripwire on the thank you page. Remind them about the offer. The initial 20-minute price has expired (and that needs to be genuine), but you can offer a slightly higher price that still feels like a great deal.
For example, if the 20-minute price was $7, the email price might be $17 (still way below the normal $97).
Email 3: Final Reminder (sent 17-24 hours after Email 2)
This is a short urgency email. Let them know this is the last chance to grab the offer at the special price before it goes back to full price. Keep it brief and direct.
💡 Top Tip: If someone DID buy the tripwire, they should receive a separate email sequence that welcomes them and helps them take action on the product they bought. People who take action get results. People who get results become raving fans who want to buy more from you.
TRY THESE CARRIE AI PROMPTS:
🤖 Prompt 1:
I need to write a 3-email automated sequence for my tripwire funnel. My freebie is [describe your freebie] and my tripwire product is [describe product] which was offered at [special price] on the thank you page but will be offered at [slightly higher price] in the emails, normally [full price]. Write all 3 emails: 1) An immediate delivery email that welcomes them warmly and delivers the freebie. 2) An offer reminder email (sent 6-24 hours later) for people who didn't buy. 3) A final urgency email (sent the next day) letting them know it's their last chance. Keep the tone warm and encouraging, not pushy. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.
🤖 Prompt 2:
I also need a short welcome email for people who DID buy my tripwire product [describe product]. Write a warm, celebratory email that confirms their purchase, tells them how to access the product, and gives them one clear action step to take right away so they start getting results. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.
Templates and Resources
GUIDES
Step 7
Build Your Funnel in FEA Create
Once you've got all your copy and content ready, it's time to bring it all to life inside FEA Create!
HERE'S YOUR BUILD CHECKLIST:
Step 1: Create your freebie opt-in page in FEA Create
Step 2: Set up your form to capture name and email address
Step 3: Create your tripwire thank you page with the offer, countdown timer, checkout, and "no thanks" link
Step 4: Create your confirmation page (Version A for buyers, Version B for non-buyers)
Step 5: Set up your tripwire product and checkout
Step 6: Add a bump offer to your checkout (optional but recommended!)
Step 7: Set up your automated email sequence (delivery + offer emails)
Step 8: Connect all the pages so the flow works: opt-in → tripwire page → confirmation page
Step 9: Test EVERYTHING. Sign up yourself and go through the entire flow. Check every link, every email, every page.
Step 10: GO LIVE! 🎉
💡 Top Tip: If someone DID buy the tripwire, they should receive a separate email sequence that welcomes them and helps them take action on the product they bought. People who take action get results. People who get results become raving fans who want to buy more from you.
TRY THESE CARRIE AI PROMPTS:
🤖 Prompt 1:
I need to write a 3-email automated sequence for my tripwire funnel. My freebie is [describe your freebie] and my tripwire product is [describe product] which was offered at [special price] on the thank you page but will be offered at [slightly higher price] in the emails, normally [full price]. Write all 3 emails: 1) An immediate delivery email that welcomes them warmly and delivers the freebie. 2) An offer reminder email (sent 6-24 hours later) for people who didn't buy. 3) A final urgency email (sent the next day) letting them know it's their last chance. Keep the tone warm and encouraging, not pushy. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.
🤖 Prompt 2:
I also need a short welcome email for people who DID buy my tripwire product [describe product]. Write a warm, celebratory email that confirms their purchase, tells them how to access the product, and gives them one clear action step to take right away so they start getting results. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.
Templates and Resources
GUIDES
CANVA TEMPLATES
FUNNEL TEMPLATE
↗︎ FEA CREATE Tripwire funnel template
Preview our 5 themes:
↗︎ Big Leap
↗︎ Dreamy Days
↗︎ Power Moves
FEA Create Tripwire Funnel Tutorial Video
FEA Create Tripwire Funnel Tutorial Video
OTHER HELPFUL RESOURCES
FEA Create Tripwire Funnel Tutorial Video
Step 8
Track & Optimise (Bonus Step!)
Once your funnel is live, these are the numbers to keep an eye on:
Opt-in rate: The percentage of visitors who sign up for your freebie. Aim for 30% on the low end, 50%+ on the high end. If you're not hitting this, test a new headline or tweak your bullet points.
Tripwire conversion rate: The percentage of new subscribers who buy your offer. Aim for 10-20%. If it's lower, test your headline, price point, or tweak your offer.
Email click-through rate: Aim for 2-5%. If it's lower, make your call-to-action clearer and your copy more compelling.
This is a process of testing and tweaking. Don't expect perfection on day one. Keep optimising until it's working beautifully.
Once your funnel is working, you can drive even more traffic to it by:
Running Facebook or Instagram ads to your freebie opt-in page
Promoting it on social media with regular posts
Setting up DM automations ("comment LOVE to get my free guide")
Adding it to your website so visitors can sign up
Mentioning it on your podcast or YouTube channel
Instead of running a freebie campaign where you're just getting subscribers, you're running a campaign where you're getting buyers. That is a game changer.
💡 Top Tip: If someone DID buy the tripwire, they should receive a separate email sequence that welcomes them and helps them take action on the product they bought. People who take action get results. People who get results become raving fans who want to buy more from you.
TRY THESE CARRIE AI PROMPTS:
🤖 Prompt 1:
I need to write a 3-email automated sequence for my tripwire funnel. My freebie is [describe your freebie] and my tripwire product is [describe product] which was offered at [special price] on the thank you page but will be offered at [slightly higher price] in the emails, normally [full price]. Write all 3 emails: 1) An immediate delivery email that welcomes them warmly and delivers the freebie. 2) An offer reminder email (sent 6-24 hours later) for people who didn't buy. 3) A final urgency email (sent the next day) letting them know it's their last chance. Keep the tone warm and encouraging, not pushy. Ask me clarifying questions to get all the information you need to help customise and personalise the copy to me, my business and my brand voice.
OTHER HELPFUL RESOURCES
FEA Create Tripwire Funnel Tutorial Video
WOOHOO!
You're all set!
Woohoo, you did it! 🎉 Your sales funnel is live and ready to turn interest into sales, working for you around the clock.
Now it's time to get eyes on it! Check out the Plan Your Launch Gameplan next so you can start building momentum and inviting people in.
Here’s what you should do next.
Here's what to do next....
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Explore other game plans
FEA CREATE TUTORIALS
BUILD your tripwire funnel
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1. GET ALL SET UP
Set your business up for success
2. GROW VISIBILITY
From lead gen funnels to traffic campaigns
3. CREATE OFFERS
Create your offers: courses, memberships & beyond
4. SALES & LAUNCH
Build high converting sales funnels and pages
Build Your High Converting Website
Your website is your online home for your business. You can use your website to help your potential customers learn more about you, your business, your offers, and start their journey to becoming a customer. In this tutorial, we will walk you through how to set up your website using our beautiful website template.
Step One: Title Goes Right Here
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Step Two: Title Goes Right Here
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Step Three: Title Goes Right Here
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Here's what to do next....
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