BUILD your tripwire funnel
What if every time someone signed up for your freebie, some of them became paying customers too? Automatically, without a launch, a sales call, or you having to do a thing.
That’s exactly what a tripwire funnel does. And once it’s set up, it works in the background 24/7.
This game plan walks you through the whole system from scratch. You’ll create your freebie, build your opt-in and tripwire pages, write your follow-up emails, and connect it all together inside FEA Create. Every step is mapped out, with our gorgeous templates and CarrieAI prompts and to help you with the copy along the way.
The result? A list that doesn’t just grow. A list that buys.
Game plan
Build it faster
with AI
Your FEA Create account now has the most amazing AI tools built right in. That means you can describe what you want to build, and AI will build it for you, without leaving your account, without needing any other tools, and without any tech skills.
By the end you'll have
A live page built with AI Studio, no design or tech skills needed
Know exactly when to reach for Ask AI, Workflow AI, or the Newsletter & Blog AI
A working automation set up with Workflow AI, ready to review and switch on
Ready-to-use prompts for pages, emails, and blog posts you can reuse anytime
No more staring at a blank page wondering where to start. No more spending hours trying to figure out the tech. Just describe what you need, and let AI do the heavy lifting.
There are four AI tools inside FEA Create, and each one does something different. This game plan will walk you through what they are, when to use them, and how to get started with each one.
💡 Good to know: These AI tools are a paid add-on inside FEA Create, but the costs are tiny. Generating content (emails, blogs, page copy) costs roughly 9p per 1,000 words. To put that in perspective, writing a full blog post costs less than 10p. Generating an image costs about 6p. You add credit as you go, so you're always in control of what you spend.
Your plan
Four AI tools to choose from
No need to work through all of the steps below in order. Each one solves a different problem, so jump straight to the tool that solves yours today, and come back for the others whenever you need them.
1
Using AI Studio
Use AI Studio to build your websites, funnels, landing pages, and more! Just tell it what you want to build and it will build it all for you!
2
Using Ask AI
Let Ask AI build your booking calendars, create your courses, give you instructions on how to do things, and even help you fix something that's not working!
3
Using Workflow AI
No more guessing what trigger or action step to use. Tell the workflow AI what you want to build and it will build it for you!
4
Newsletter & Blog AI
Let FEA Create design and create beautiful blogs and newsletters to nuture your audience.
5
AI Costs
What it actually costs to use the AI tools inside FEA Create.
6
Getting Results From AI
Get the most out of using the AI tools built right into FEA Create, and start building with confidence.
First
Before you start
Make sure your rebilling is turned on.
Have an idea of what you want to build first - a page, an automation, a blog post? Pick one so you know which tool to start with.
Grab your brand basics (your colours, your tone, and who you're talking to) so whatever AI builds actually sounds and looks like you.
What will this cost me?
The AI tools are a paid add-on and you top up credit as you go, so you're always in control. Here's what things actually cost:
A full blog post: under £0.10
A newsletter email: £0.03-£0.05
An AI-generated image: about £0.06
Building a page with AI Studio: pennies
100 people through your email sequence: about £0.80
So everything in this game plan, plus your first hundred subscribers going through it, comes to roughly £1.
Step 1 of 6 · Tool: AI Studio
Use AI Studio to build your Funnels & Websites
Just tell AI Studio what you want to build and it will build it all for you!
What it does: You describe what you want to build, and AI Studio builds it for you. Landing pages, opt-in pages, sales pages, and more. You type a description, and it generates a fully designed, ready-to-edit page.
When to use it: When you need a new page and you want a starting point that's better than a blank canvas. Instead of picking a template and replacing every section, you describe your page and AI Studio creates one tailored to what you actually need.
How to get started:
Follow the tutorial to open AI Studio inside your FEA Create account
In the prompt box, describe the page you want to build. Be specific about what the page is for, who it's for, and what action you want visitors to take
AI Studio will generate a full page for you
Review it, tweak the copy and images to match your brand, and publish
Your opt-in page prompt ✨
Build me a modern, clean opt-in page for a free guide called "[NAME OF YOUR FREEBIE]."
About the offer: It's a [type of freebie, e.g., free 5-day email course / downloadable PDF guide / video training] that teaches [who it's for] how to [main outcome] without [pain point or obstacle they want to avoid]. By the end, they'll have [2-3 specific, tangible results they'll walk away with].
Target audience: [Describe your dream audience. Include their age range, life stage, what they're struggling with, what they've tried before, and why they haven't found a solution yet. The more specific you are, the better the copy will be.]
Page structure I want:
A bold, benefit-driven headline at the top
A short subheadline that explains what the freebie is and how long it takes
4-5 bullet points about what they'll get (focused on outcomes, not features)
A sign-up form with name and email fields
A short "about me" section with space for a photo, my name, and a 2-3 sentence bio
A section for 2 short testimonial quotes
A footer with social media links
Design direction: [Describe the look and feel you want. Include your brand colours if you have them, or describe the vibe, e.g., "soft and feminine with blush pink and gold accents" or "bold and energetic with bright coral and navy." Mention whether you want it to feel minimal, cosy, luxe, playful, etc. Describe the type of photography you'd like as placeholders, e.g., "lifestyle photos of women working from home" or "bright, airy food photography" or "outdoor fitness photography."]
Tone of the copy: [Describe how you want it to sound. E.g., "warm and encouraging, like a supportive friend" or "confident and energetic, like a personal trainer who's got your back" or "calm and reassuring, like a therapist who really gets it." Also mention anything you want to avoid, e.g., "no pushy sales language" or "no guilt or shame" or "no corporate jargon."]
💡 Top Tip: Always review what Workflow AI builds before you switch it on. Check the email content, the timing between steps, and that it's connected to the right forms and lists.
⚠️ Pricing note: Workflow AI uses a separate credit system to the content tools. $10 gives you approximately 950 executions. Each time a workflow runs for a contact costs roughly 1 cent.
Step 2 of 6 · Tool: AI Studio
Use Ask AI to build out your booking calendars, courses, & more!
Let Ask AI build your booking calendars, create your courses, give you instructions on how to do things, and even help you fix something that's not working!
What it does: Ask AI is like having a tech assistant inside your FEA Create account. You tell it what you want to set up, and it builds it for you through a simple conversation. It can create things like booking calendars, social media connections, lead capture flows, brand boards, blog posts with images, and more.
When to use it: When you need to set something up inside your account and you're not sure where to start or how to do it manually. Instead of watching a tutorial and clicking through settings, you just tell Ask AI what you want and it does the setup for you.
How to get started:
Open Ask AI inside your FEA Create account
Choose from the suggested setup options (which you’ll find under Templates from the left-hand sidebar), or type your own request
Follow the conversation as Ask AI walks you through the setup
Review what it's created and make any adjustments
Some things you can ask it to do:
Connect your Google Calendar and create a new booking calendar
Link your Instagram or Facebook to the Social Planner
Set up a chatbot AI agent trained on your business
Create a pipeline with custom stages
And so much more! There’s a long list of use cases you can choose from inside Templates
Your opt-in page prompt ✨
Build me a modern, clean opt-in page for a free guide called "[NAME OF YOUR FREEBIE]."
About the offer: It's a [type of freebie, e.g., free 5-day email course / downloadable PDF guide / video training] that teaches [who it's for] how to [main outcome] without [pain point or obstacle they want to avoid]. By the end, they'll have [2-3 specific, tangible results they'll walk away with].
Target audience: [Describe your dream audience. Include their age range, life stage, what they're struggling with, what they've tried before, and why they haven't found a solution yet. The more specific you are, the better the copy will be.]
Page structure I want:
A bold, benefit-driven headline at the top
A short subheadline that explains what the freebie is and how long it takes
4-5 bullet points about what they'll get (focused on outcomes, not features)
A sign-up form with name and email fields
A short "about me" section with space for a photo, my name, and a 2-3 sentence bio
A section for 2 short testimonial quotes
A footer with social media links
Design direction: [Describe the look and feel you want. Include your brand colours if you have them, or describe the vibe, e.g., "soft and feminine with blush pink and gold accents" or "bold and energetic with bright coral and navy." Mention whether you want it to feel minimal, cosy, luxe, playful, etc. Describe the type of photography you'd like as placeholders, e.g., "lifestyle photos of women working from home" or "bright, airy food photography" or "outdoor fitness photography."]
Tone of the copy: [Describe how you want it to sound. E.g., "warm and encouraging, like a supportive friend" or "confident and energetic, like a personal trainer who's got your back" or "calm and reassuring, like a therapist who really gets it." Also mention anything you want to avoid, e.g., "no pushy sales language" or "no guilt or shame" or "no corporate jargon."]
💡 Top Tip: If you've ever felt stuck on the tech side of things, Ask AI is your new best friend. It handles the setup so you can just focus on growing your business!
⚠️ Pricing note: Workflow AI uses a separate credit system to the content tools. $10 gives you approximately 950 executions. Each time a workflow runs for a contact costs roughly 1 cent.
Step 3 of 6 · Tool: AI Studio
Use the Workflow AI to build out your automations
No more guessing what trigger or action step to use. Tell the workflow AI what you want to build and it will build it for you!
What it does: You describe an automation or workflow you want, and Workflow AI builds it for you. Instead of manually creating triggers, actions, and conditions step by step, you just explain what you want to happen in plain English.
When to use it: When you want to set up an automation (like a follow-up email sequence, a lead nurturing flow, or a form submission trigger) but the idea of building it manually feels overwhelming.
How to get started:
Go to the Automations section in FEA Create
Click "Build using AI"
Either choose from the suggested types (Lead nurturing, Form automation, Email campaigns) or type your own description
Workflow AI will build out the full workflow for you
Review the steps, adjust any timings or content, and switch it on
Your opt-in page prompt ✨
Build me a lead nurturing automation that starts when someone downloads my freebie "[name of your freebie]" by filling in the opt-in form on my [name of your opt-in page] page.
Here's what I want to happen:
Step 1: Immediately send a delivery email. Subject line: "[something warm and exciting, e.g., Yay! Your guide is ready]." The email should welcome them warmly, deliver the download link, and tell them to keep an eye on their inbox because I'll be sending them something helpful tomorrow.
Step 2: Wait 24 hours, then send a value email. This email should share one quick, practical tip related to [the topic of your freebie] to build trust and show I know my stuff. At the end, introduce my paid offer "[name of your product]" as the next step for anyone who wants to go deeper. Position it as a helpful recommendation, not a hard sell. Include a link to my sales page.
Step 3: Wait 48 hours, then send a final email. This should let them know that the special introductory price of [your special price] for "[name of your product]" is expiring in 24 hours and the price is going back up to [your full price]. Keep it warm but clear that this is their last chance at this price. Include a direct link to buy.
Step 4: After the sequence ends, add the tag "Freebie - [name of your freebie]" to the contact so I know they came through this funnel.
For all emails: keep paragraphs short (2-3 sentences), include one clear call-to-action per email, and make the tone [describe your tone, e.g., warm and encouraging / confident and energetic / calm and professional].
💡 Top Tip: Always review what Workflow AI builds before you switch it on. Check the email content, the timing between steps, and that it's connected to the right forms and lists.
⚠️ Pricing note: Workflow AI uses a separate credit system to the content tools. $10 gives you approximately 950 executions. Each time a workflow runs for a contact costs roughly 1 cent.
Step 4 of 6 · Tool: AI Studio
Use the Newsletter and Blog AI to nurture your audience
Let FEA Create design and create beautiful blogs and newsletters to nurture your audience
What it does: Writes full newsletter emails and blog posts for you, and can generate images to go with them. You describe the topic and it produces a ready-to-edit draft.
When to use it: When you need to write a newsletter or blog post and you want a solid first draft to work from, rather than starting from scratch.
How to get started:
Go to the Newsletter or Blog section inside FEA Create
Click “Generate with AI”
Describe what you want to write about, including the topic, your audience, and the tone
The AI will generate a full draft for you
Edit it to match your voice, add your personal touches, and publish
Create Your Newsletter 🤖
Write a weekly newsletter email on the topic: "[your topic for this week's email]."
My audience: [Describe your audience. Include who they are, what stage they're at, what they're struggling with, and what kind of content they find helpful. E.g., "Women in their 30s-40s who have just started a small baking business from home. They're confident in their products but have no idea how to market themselves online. They want simple, practical advice they can act on straight away."]
Structure: Open with a short, relatable personal story or observation (2-3 sentences) that connects to the topic and hooks them in. Then share [number] practical tips, each with a short explanation and one specific action they can take today. Close with a warm sign-off and a call-to-action to [describe what you want them to do, e.g., reply to the email / click through to your blog post / check out your offer / follow you on Instagram].
Tone: [Describe how you want it to sound. E.g., "like I'm writing to a friend over coffee, warm, encouraging, practical, and a little bit funny" or "calm, knowledgeable, and reassuring, like a nutritionist who genuinely cares" or "energetic and motivating, like a personal trainer cheering them on." Also mention anything to avoid, e.g., "no jargon" or "no guilt-based language" or "nothing too formal."]
Length: Around [400-500 / 500-700 / 300-400] words total.
Also suggest 5 subject line options that feel [curious and personal / direct and benefit-driven / warm and intriguing], not clickbaity.
Create Your Blog 🤖
Write a blog post with the title: "[Your Blog Post Title, Ideally Framed as a Question]"
My audience: [Describe your audience in detail. Include who they are, what life stage they're at, what they're struggling with, and what they want to achieve. E.g., "Women in their 40s who are starting to experience perimenopause symptoms and want practical, evidence-based advice on managing brain fog, fatigue, and weight gain through nutrition. They've tried googling but feel overwhelmed by conflicting information."]
Structure: An empathetic intro (100-150 words) that hooks them by acknowledging what they're going through, then promises what they'll learn in this post
Section 1: [Describe what this section should cover, e.g., "Why perimenopause affects your energy levels and what's actually happening in your body, explained simply"]
Section 2: [E.g., "5-7 specific foods and supplements that can help, each with its own subheading and a practical tip for how to incorporate it"]
Section 3: [E.g., "3 common nutrition mistakes women make during perimenopause and what to do instead"]
FAQ section: [List 4-5 specific questions your audience would ask, e.g., "Should I cut out carbs?", "Do I need to take HRT to feel better?", "How long before I notice a difference?", "Can I still drink coffee?"]
Conclusion (100-150 words) with encouragement and a call-to-action to [describe your CTA, e.g., "download my free Perimenopause Nutrition Starter Guide" or "book a free 15-minute consultation"]
Tone: [Describe how you want it to sound and anything to avoid. E.g., "Warm, knowledgeable, and reassuring. Like a trusted nutritionist who explains things in plain English without being patronising. No fearmongering, no extreme diet language, no 'you must do this or else' energy."]
SEO: Naturally include keywords like [list 3-5 keywords your audience would search for, e.g., "perimenopause nutrition", "best foods for perimenopause", "perimenopause diet plan", "menopause brain fog food"] in the title, headings, and first 100 words. Write a meta description (150-160 characters). Include an FAQ section with clear, direct answers that AI search tools can easily reference.
💡 Top Tip: Always edit what AI generates. Use it as a starting point, not the finished product. Add your own stories, examples, and personality. Your audience follows you for YOU, not for AI-generated content.
⚠️ Pricing note: Workflow AI uses a separate credit system to the content tools. $10 gives you approximately 950 executions. Each time a workflow runs for a contact costs roughly 1 cent.
Step 5 of 6 · Tool: AI Studio
Understanding the Costs
What it actually costs to use the AI tools inside FEA Create
What it does: Writes full newsletter emails and blog posts for you, and can generate images to go with them. You describe the topic and it produces a ready-to-edit draft.
When to use it: When you need to write a newsletter or blog post and you want a solid first draft to work from, rather than starting from scratch.
How to get started:
The AI tools inside FEA Create are a paid add-on. You add credit to your account and it gets used as you go. Here's what things actually cost:
Ask AI & AI Studio:
$3.17 per 1 million tokens. In real terms, building a page or setting something up with these tools costs just pennies per use. It's genuinely negligible.
Content AI (Newsletter & Blog AI):
$10 gives you approximately 105,000 words of generated content or 160 AI-generated images. That's roughly 100+ full blog posts, or 300+ newsletter emails. A full blog post costs less than 10p. A newsletter email costs about 3-5p.
Workflow AI:
$10 gives you approximately 950 executions. Each time a workflow runs for a contact costs roughly 1p. So if 100 people sign up for your freebie and go through your automated email sequence, that costs about $1.
Create Your Newsletter 🤖
Write a weekly newsletter email on the topic: "[your topic for this week's email]."
My audience: [Describe your audience. Include who they are, what stage they're at, what they're struggling with, and what kind of content they find helpful. E.g., "Women in their 30s-40s who have just started a small baking business from home. They're confident in their products but have no idea how to market themselves online. They want simple, practical advice they can act on straight away."]
Structure: Open with a short, relatable personal story or observation (2-3 sentences) that connects to the topic and hooks them in. Then share [number] practical tips, each with a short explanation and one specific action they can take today. Close with a warm sign-off and a call-to-action to [describe what you want them to do, e.g., reply to the email / click through to your blog post / check out your offer / follow you on Instagram].
Tone: [Describe how you want it to sound. E.g., "like I'm writing to a friend over coffee, warm, encouraging, practical, and a little bit funny" or "calm, knowledgeable, and reassuring, like a nutritionist who genuinely cares" or "energetic and motivating, like a personal trainer cheering them on." Also mention anything to avoid, e.g., "no jargon" or "no guilt-based language" or "nothing too formal."]
Length: Around [400-500 / 500-700 / 300-400] words total.
Also suggest 5 subject line options that feel [curious and personal / direct and benefit-driven / warm and intriguing], not clickbaity.
Create Your Blog 🤖
Write a blog post with the title: "[Your Blog Post Title, Ideally Framed as a Question]"
My audience: [Describe your audience in detail. Include who they are, what life stage they're at, what they're struggling with, and what they want to achieve. E.g., "Women in their 40s who are starting to experience perimenopause symptoms and want practical, evidence-based advice on managing brain fog, fatigue, and weight gain through nutrition. They've tried googling but feel overwhelmed by conflicting information."]
Structure: An empathetic intro (100-150 words) that hooks them by acknowledging what they're going through, then promises what they'll learn in this post
Section 1: [Describe what this section should cover, e.g., "Why perimenopause affects your energy levels and what's actually happening in your body, explained simply"]
Section 2: [E.g., "5-7 specific foods and supplements that can help, each with its own subheading and a practical tip for how to incorporate it"]
Section 3: [E.g., "3 common nutrition mistakes women make during perimenopause and what to do instead"]
FAQ section: [List 4-5 specific questions your audience would ask, e.g., "Should I cut out carbs?", "Do I need to take HRT to feel better?", "How long before I notice a difference?", "Can I still drink coffee?"]
Conclusion (100-150 words) with encouragement and a call-to-action to [describe your CTA, e.g., "download my free Perimenopause Nutrition Starter Guide" or "book a free 15-minute consultation"]
Tone: [Describe how you want it to sound and anything to avoid. E.g., "Warm, knowledgeable, and reassuring. Like a trusted nutritionist who explains things in plain English without being patronising. No fearmongering, no extreme diet language, no 'you must do this or else' energy."]
SEO: Naturally include keywords like [list 3-5 keywords your audience would search for, e.g., "perimenopause nutrition", "best foods for perimenopause", "perimenopause diet plan", "menopause brain fog food"] in the title, headings, and first 100 words. Write a meta description (150-160 characters). Include an FAQ section with clear, direct answers that AI search tools can easily reference.
💡 Top Tip: Always edit what AI generates. Use it as a starting point, not the finished product. Add your own stories, examples, and personality. Your audience follows you for YOU, not for AI-generated content.
⚠️ Pricing note: Workflow AI uses a separate credit system to the content tools. $10 gives you approximately 950 executions. Each time a workflow runs for a contact costs roughly 1 cent.
Step 6 of 6 · Tool: AI Studio
Getting Better Results From AI
Get the most out of using the AI tools built right into FEA Create, and start building with confidence.
Be specific. "Build me a page" gives you a generic result. "Build me an opt-in page for a free 5-day email course on meal planning for busy mums, with a headline, 4 bullet points, a sign-up form, and my bio" gives you something much more useful.
Always edit the output. AI gives you a brilliant starting point, but it doesn't know your voice, your stories, or your audience the way you do. Add your personality.
Start small. Pick the one tool that solves your biggest current problem and start there.
Review before publishing. Especially with Workflow AI, always check what's been built before you switch it on.
🌟 You’ve Got This!
You now have AI tools built right into your FEA Create account that can build pages, write content, and set up automations for you.
Remember:
🩷 These tools are here to save you time, not replace your creativity
🩷 The better you describe what you want, the better the result
🩷 Start with one tool and get comfortable before trying the others
🩷 Always add your own voice and personality to AI-generated content
🩷 Share what you've built in the Facebook group so we can celebrate with you!
Now go build something!
How to get started:
The AI tools inside FEA Create are a paid add-on. You add credit to your account and it gets used as you go. Here's what things actually cost:
Ask AI & AI Studio:
$3.17 per 1 million tokens. In real terms, building a page or setting something up with these tools costs just pennies per use. It's genuinely negligible.
Content AI (Newsletter & Blog AI):
$10 gives you approximately 105,000 words of generated content or 160 AI-generated images. That's roughly 100+ full blog posts, or 300+ newsletter emails. A full blog post costs less than 10p. A newsletter email costs about 3-5p.
Workflow AI:
$10 gives you approximately 950 executions. Each time a workflow runs for a contact costs roughly 1p. So if 100 people sign up for your freebie and go through your automated email sequence, that costs about $1.
Create Your Newsletter 🤖
Write a weekly newsletter email on the topic: "[your topic for this week's email]."
My audience: [Describe your audience. Include who they are, what stage they're at, what they're struggling with, and what kind of content they find helpful. E.g., "Women in their 30s-40s who have just started a small baking business from home. They're confident in their products but have no idea how to market themselves online. They want simple, practical advice they can act on straight away."]
Structure: Open with a short, relatable personal story or observation (2-3 sentences) that connects to the topic and hooks them in. Then share [number] practical tips, each with a short explanation and one specific action they can take today. Close with a warm sign-off and a call-to-action to [describe what you want them to do, e.g., reply to the email / click through to your blog post / check out your offer / follow you on Instagram].
Tone: [Describe how you want it to sound. E.g., "like I'm writing to a friend over coffee, warm, encouraging, practical, and a little bit funny" or "calm, knowledgeable, and reassuring, like a nutritionist who genuinely cares" or "energetic and motivating, like a personal trainer cheering them on." Also mention anything to avoid, e.g., "no jargon" or "no guilt-based language" or "nothing too formal."]
Length: Around [400-500 / 500-700 / 300-400] words total.
Also suggest 5 subject line options that feel [curious and personal / direct and benefit-driven / warm and intriguing], not clickbaity.
Create Your Blog 🤖
Write a blog post with the title: "[Your Blog Post Title, Ideally Framed as a Question]"
My audience: [Describe your audience in detail. Include who they are, what life stage they're at, what they're struggling with, and what they want to achieve. E.g., "Women in their 40s who are starting to experience perimenopause symptoms and want practical, evidence-based advice on managing brain fog, fatigue, and weight gain through nutrition. They've tried googling but feel overwhelmed by conflicting information."]
Structure: An empathetic intro (100-150 words) that hooks them by acknowledging what they're going through, then promises what they'll learn in this post
Section 1: [Describe what this section should cover, e.g., "Why perimenopause affects your energy levels and what's actually happening in your body, explained simply"]
Section 2: [E.g., "5-7 specific foods and supplements that can help, each with its own subheading and a practical tip for how to incorporate it"]
Section 3: [E.g., "3 common nutrition mistakes women make during perimenopause and what to do instead"]
FAQ section: [List 4-5 specific questions your audience would ask, e.g., "Should I cut out carbs?", "Do I need to take HRT to feel better?", "How long before I notice a difference?", "Can I still drink coffee?"]
Conclusion (100-150 words) with encouragement and a call-to-action to [describe your CTA, e.g., "download my free Perimenopause Nutrition Starter Guide" or "book a free 15-minute consultation"]
Tone: [Describe how you want it to sound and anything to avoid. E.g., "Warm, knowledgeable, and reassuring. Like a trusted nutritionist who explains things in plain English without being patronising. No fearmongering, no extreme diet language, no 'you must do this or else' energy."]
SEO: Naturally include keywords like [list 3-5 keywords your audience would search for, e.g., "perimenopause nutrition", "best foods for perimenopause", "perimenopause diet plan", "menopause brain fog food"] in the title, headings, and first 100 words. Write a meta description (150-160 characters). Include an FAQ section with clear, direct answers that AI search tools can easily reference.
💡 Top Tip: Always edit what AI generates. Use it as a starting point, not the finished product. Add your own stories, examples, and personality. Your audience follows you for YOU, not for AI-generated content.
⚠️ Pricing note: Workflow AI uses a separate credit system to the content tools. $10 gives you approximately 950 executions. Each time a workflow runs for a contact costs roughly 1 cent.
If something goes wrong
Common sticking points
My page looks nothing like what I described
Your prompt was probably too short. Go back and add more detail about who it's for and what you want it to feel like. "Build me a page" gives you something generic. The boxes above exist to stop that happening.
The sequence isn't triggering when someone signs up
Nine times out of ten the form on your page isn't connected to the workflow's trigger. Open the workflow, check the trigger is set to your opt-in form by name, and test it with your own email address.
I've run out of credit
Top up in your account settings. £10 goes a very long way, see the cost breakdown near the top of this page.
There's something else I want to set up
Ask AI can do far more than the three things in this game plan. Booking calendars, chatbots trained on your business, social media connections, pipelines. Open Ask AI and look under Templates for the full list.
Woohoo 🎉
Look what
you just built
In one afternoon, using AI, without leaving your account.
A live opt-in page collecting email addresses
A three-email sequence running behind it automatically
Your first newsletter written and sent
Share it
Go and share your page in the Facebook group so we can all celebrate with you. We love seeing what you build. 💖
What's next
You're all set!
Now that you are making progress with your funnels and marketing, let's get your business more eyeballs!
Batch creating your content is the key to being consistent with your visibility. Check out the Grow Your Audience Gameplan next so you can start automate your visbility!
BUILD it faster with AI
Your FEA Create account now has the most amazing AI tools built right in. That means you can describe what you want to build, and AI will build it for you, without leaving your account, without needing any other tools, and without any tech skills.
No more staring at a blank page wondering where to start. No more spending hours trying to figure out the tech. Just describe what you need, and let AI do the heavy lifting.
There are four AI tools inside FEA Create, and each one does something different. This game plan will walk you through what they are, when to use them, and how to get started with each one.
💡 Good to know: These AI tools are a paid add-on inside FEA Create, but the costs are tiny. Generating content (emails, blogs, page copy) costs roughly 9p per 1,000 words. To put that in perspective, writing a full blog post costs less than 10p. Generating an image costs about 6p. You add credit as you go, so you're always in control of what you spend.
Inside this game plan
Step 1
✨ Use AI Studio to build your Funnels & Websites
Use AI Studio to build your websites, funnels, landing pages, and more! Just tell it what you want to build and it will build it all for you!
What it does: You describe what you want to build, and AI Studio builds it for you. Landing pages, opt-in pages, sales pages, and more. You type a description, and it generates a fully designed, ready-to-edit page.
When to use it: When you need a new page and you want a starting point that's better than a blank canvas. Instead of picking a template and replacing every section, you describe your page and AI Studio creates one tailored to what you actually need.
How to get started:
1. Follow the tutorial to open AI Studio inside your FEA Create account
2. In the prompt box, describe the page you want to build. Be specific about what the page is for, who it's for, and what action you want visitors to take
3. AI Studio will generate a full page for you
4. Review it, tweak the copy and images to match your brand, and publish
TRY THIS AI STUDIO PROMPT:
Opt In Page Prompt
Build me a modern, clean opt-in page for a free guide called "[NAME OF YOUR FREEBIE]."
About the offer: It's a [type of freebie, e.g., free 5-day email course / downloadable PDF guide / video training] that teaches [who it's for] how to [main outcome] without [pain point or obstacle they want to avoid]. By the end, they'll have [2-3 specific, tangible results they'll walk away with].
Target audience: [Describe your dream audience. Include their age range, life stage, what they're struggling with, what they've tried before, and why they haven't found a solution yet. The more specific you are, the better the copy will be.]
Page structure I want:
A bold, benefit-driven headline at the top
A short subheadline that explains what the freebie is and how long it takes
4-5 bullet points about what they'll get (focused on outcomes, not features)
A sign-up form with name and email fields
A short "about me" section with space for a photo, my name, and a 2-3 sentence bio
A section for 2 short testimonial quotes
A footer with social media links
Design direction: [Describe the look and feel you want. Include your brand colours if you have them, or describe the vibe, e.g., "soft and feminine with blush pink and gold accents" or "bold and energetic with bright coral and navy." Mention whether you want it to feel minimal, cosy, luxe, playful, etc. Describe the type of photography you'd like as placeholders, e.g., "lifestyle photos of women working from home" or "bright, airy food photography" or "outdoor fitness photography."]
Tone of the copy: [Describe how you want it to sound. E.g., "warm and encouraging, like a supportive friend" or "confident and energetic, like a personal trainer who's got your back" or "calm and reassuring, like a therapist who really gets it." Also mention anything you want to avoid, e.g., "no pushy sales language" or "no guilt or shame" or "no corporate jargon."]
Step 2
✨ Use Ask AI to build out your booking calendars, courses, & more!
Let Ask AI build your booking calendars, create your courses, give you instructions on how to do things, and even help you fix something that's not working!
What it does: Ask AI is like having a tech assistant inside your FEA Create account. You tell it what you want to set up, and it builds it for you through a simple conversation. It can create things like booking calendars, social media connections, lead capture flows, brand boards, blog posts with images, and more.
When to use it: When you need to set something up inside your account and you're not sure where to start or how to do it manually. Instead of watching a tutorial and clicking through settings, you just tell Ask AI what you want and it does the setup for you.
How to get started:
Open Ask AI inside your FEA Create account
Choose from the suggested setup options (which you’ll find under Templates from the left-hand sidebar), or type your own request
Follow the conversation as Ask AI walks you through the setup
Review what it's created and make any adjustments
Some things you can ask it to do:
Connect your Google Calendar and create a new booking calendar
Link your Instagram or Facebook to the Social Planner
Set up a chatbot AI agent trained on your business
Create a pipeline with custom stages
And so much more! There’s a long list of use cases you can choose from inside Templates
💡 Top Tip: If you've ever felt stuck on the tech side of things, Ask AI is your new best friend. It handles the setup so you can just focus on growing your business!
Guides
CANVA TEMPLATES
CANVA TEMPLATES
Funnel Template
Funnel Template
FEA CREATE Tripwire funnel template
Preview our 5 themes:
Step 3
✨ Use the Workflow AI to build out your automations
No more guessing what trigger or action step to use. Tell the workflow AI what you want to build and it will build it for you!
What it does: You describe an automation or workflow you want, and Workflow AI builds it for you. Instead of manually creating triggers, actions, and conditions step by step, you just explain what you want to happen in plain English.
When to use it: When you want to set up an automation (like a follow-up email sequence, a lead nurturing flow, or a form submission trigger) but the idea of building it manually feels overwhelming.
How to get started:
Go to the Automations section in FEA Create
Click "Build using AI"
Either choose from the suggested types (Lead nurturing, Form automation, Email campaigns) or type your own description
Workflow AI will build out the full workflow for you
Review the steps, adjust any timings or content, and switch it on
💡 Top Tip: If you have a visual mockup of your freebie (like a PDF cover or workbook preview), add it to the page. It makes the freebie feel more tangible and valuable.
Templates and Resources
GUIDES
CANVA TEMPLATES
FUNNEL TEMPLATE
↗︎ FEA CREATE Tripwire funnel template
Preview our 5 themes:
↗︎ Big Leap
↗︎ Dreamy Days
↗︎ Power Moves
Guides
CANVA TEMPLATES
CANVA TEMPLATES
Funnel Template
Funnel Template
FEA CREATE Tripwire funnel template
Preview our 5 themes:
TRY THIS WORKFLOW AI:
🤖 Create A Lead Nurture Sequence:
Build me a lead nurturing automation that starts when someone downloads my freebie "[name of your freebie]" by filling in the opt-in form on my [name of your opt-in page] page.
Here's what I want to happen:
Step 1: Immediately send a delivery email. Subject line: "[something warm and exciting, e.g., Yay! Your guide is ready]." The email should welcome them warmly, deliver the download link, and tell them to keep an eye on their inbox because I'll be sending them something helpful tomorrow.
Step 2: Wait 24 hours, then send a value email. This email should share one quick, practical tip related to [the topic of your freebie] to build trust and show I know my stuff. At the end, introduce my paid offer "[name of your product]" as the next step for anyone who wants to go deeper. Position it as a helpful recommendation, not a hard sell. Include a link to my sales page.
Step 3: Wait 48 hours, then send a final email. This should let them know that the special introductory price of [your special price] for "[name of your product]" is expiring in 24 hours and the price is going back up to [your full price]. Keep it warm but clear that this is their last chance at this price. Include a direct link to buy.
Step 4: After the sequence ends, add the tag "Freebie - [name of your freebie]" to the contact so I know they came through this funnel.
For all emails: keep paragraphs short (2-3 sentences), include one clear call-to-action per email, and make the tone [describe your tone, e.g., warm and encouraging / confident and energetic / calm and professional].
💡 Top Tip: Always review what Workflow AI builds before you switch it on. Check the email content, the timing between steps, and that it's connected to the right forms and lists.
⚠️ Pricing note: Workflow AI uses a separate credit system to the content tools. $10 gives you approximately 950 executions. Each time a workflow runs for a contact costs roughly 1 cent.
Step 4
✨ Use the Newsletter and Blog AI to nurture your audience
Let FEA Create design and create beautiful blogs and newsletters to nuture your audience
What it does: Writes full newsletter emails and blog posts for you, and can generate images to go with them. You describe the topic and it produces a ready-to-edit draft.
When to use it: When you need to write a newsletter or blog post and you want a solid first draft to work from, rather than starting from scratch.
How to get started:
Go to the Newsletter or Blog section inside FEA Create
Click “Generate with AI”
Describe what you want to write about, including the topic, your audience, and the tone
The AI will generate a full draft for you
Edit it to match your voice, add your personal touches, and publish
💡 Top Tip: Always edit what AI generates. Use it as a starting point, not the finished product. Add your own stories, examples, and personality. Your audience follows you for YOU, not for AI-generated content.
Guides
CANVA TEMPLATES
CANVA TEMPLATES
Funnel Template
Funnel Template
FEA CREATE Tripwire funnel template
Preview our 5 themes:
TRY THESE NEWSLETTER & BLOG AI PROMPTS:
🤖 Create Your Newsletter:
Write a weekly newsletter email on the topic: "[your topic for this week's email]."
My audience: [Describe your audience. Include who they are, what stage they're at, what they're struggling with, and what kind of content they find helpful. E.g., "Women in their 30s-40s who have just started a small baking business from home. They're confident in their products but have no idea how to market themselves online. They want simple, practical advice they can act on straight away."]
Structure: Open with a short, relatable personal story or observation (2-3 sentences) that connects to the topic and hooks them in. Then share [number] practical tips, each with a short explanation and one specific action they can take today. Close with a warm sign-off and a call-to-action to [describe what you want them to do, e.g., reply to the email / click through to your blog post / check out your offer / follow you on Instagram].
Tone: [Describe how you want it to sound. E.g., "like I'm writing to a friend over coffee, warm, encouraging, practical, and a little bit funny" or "calm, knowledgeable, and reassuring, like a nutritionist who genuinely cares" or "energetic and motivating, like a personal trainer cheering them on." Also mention anything to avoid, e.g., "no jargon" or "no guilt-based language" or "nothing too formal."]
Length: Around [400-500 / 500-700 / 300-400] words total.
Also suggest 5 subject line options that feel [curious and personal / direct and benefit-driven / warm and intriguing], not clickbaity.
🤖 Create Your Blog:
Write a blog post with the title: "[Your Blog Post Title, Ideally Framed as a Question]"
My audience: [Describe your audience in detail. Include who they are, what life stage they're at, what they're struggling with, and what they want to achieve. E.g., "Women in their 40s who are starting to experience perimenopause symptoms and want practical, evidence-based advice on managing brain fog, fatigue, and weight gain through nutrition. They've tried googling but feel overwhelmed by conflicting information."]
Structure:
An empathetic intro (100-150 words) that hooks them by acknowledging what they're going through, then promises what they'll learn in this post
Section 1: [Describe what this section should cover, e.g., "Why perimenopause affects your energy levels and what's actually happening in your body, explained simply"]
Section 2: [E.g., "5-7 specific foods and supplements that can help, each with its own subheading and a practical tip for how to incorporate it"]
Section 3: [E.g., "3 common nutrition mistakes women make during perimenopause and what to do instead"]
FAQ section: [List 4-5 specific questions your audience would ask, e.g., "Should I cut out carbs?", "Do I need to take HRT to feel better?", "How long before I notice a difference?", "Can I still drink coffee?"]
Conclusion (100-150 words) with encouragement and a call-to-action to [describe your CTA, e.g., "download my free Perimenopause Nutrition Starter Guide" or "book a free 15-minute consultation"]
Tone: [Describe how you want it to sound and anything to avoid. E.g., "Warm, knowledgeable, and reassuring. Like a trusted nutritionist who explains things in plain English without being patronising. No fearmongering, no extreme diet language, no 'you must do this or else' energy."]
SEO: Naturally include keywords like [list 3-5 keywords your audience would search for, e.g., "perimenopause nutrition", "best foods for perimenopause", "perimenopause diet plan", "menopause brain fog food"] in the title, headings, and first 100 words. Write a meta description (150-160 characters). Include an FAQ section with clear, direct answers that AI search tools can easily reference.
TIPS
💰 Understanding the Costs
What it actually costs to use the AI tools inside FEA Create
The AI tools inside FEA Create are a paid add-on. You add credit to your account and it gets used as you go. Here's what things actually cost:
Ask AI & AI Studio:
$3.17 per 1 million tokens. In real terms, building a page or setting something up with these tools costs just pennies per use. It's genuinely negligible.
Content AI (Newsletter & Blog AI):
$10 gives you approximately 105,000 words of generated content or 160 AI-generated images. That's roughly 100+ full blog posts, or 300+ newsletter emails. A full blog post costs less than 10p. A newsletter email costs about 3-5p.
Workflow AI:
$10 gives you approximately 950 executions. Each time a workflow runs for a contact costs roughly 1p. So if 100 people sign up for your freebie and go through your automated email sequence, that costs about $1.
Guides
CANVA TEMPLATES
CANVA TEMPLATES
Funnel Template
Funnel Template
FEA CREATE Tripwire funnel template
Preview our 5 themes:
TIPS
🌟 Getting Better Results From AI
Get the most out of using the AI tools built right into FEA Create, and start building with confidence.
Be specific. "Build me a page" gives you a generic result. "Build me an opt-in page for a free 5-day email course on meal planning for busy mums, with a headline, 4 bullet points, a sign-up form, and my bio" gives you something much more useful.
Always edit the output. AI gives you a brilliant starting point, but it doesn't know your voice, your stories, or your audience the way you do. Add your personality.
Start small. Pick the one tool that solves your biggest current problem and start there.
Review before publishing. Especially with Workflow AI, always check what's been built before you switch it on.
🌟 You’ve Got This!
You now have AI tools built right into your FEA Create account that can build pages, write content, and set up automations for you.
Remember:
🩷 These tools are here to save you time, not replace your creativity
🩷 The better you describe what you want, the better the result
🩷 Start with one tool and get comfortable before trying the others
🩷 Always add your own voice and personality to AI-generated content
🩷 Share what you've built in the Facebook group so we can celebrate with you!
Now go build something!
Guides
CANVA TEMPLATES
CANVA TEMPLATES
Funnel Template
Funnel Template
FEA CREATE Tripwire funnel template
Preview our 5 themes:
WOOHOO!
You're all set!
Now that you are making progress with your funnels and marketing, let's get your business more eyeballs!
Batch creating your content is the key to being consistent with your visibility. Check out the Grow Your Audience Gameplan next so you can start automate your visbility!
Here’s what you should do next.
Here's what to do next....
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Explore other game plans
FEA CREATE TUTORIALS
BUILD your tripwire funnel
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
1. GET ALL SET UP
Set your business up for success
2. GROW VISIBILITY
From lead gen funnels to traffic campaigns
3. CREATE OFFERS
Create your offers: courses, memberships & beyond
4. SALES & LAUNCH
Build high converting sales funnels and pages
Build Your High Converting Website
Your website is your online home for your business. You can use your website to help your potential customers learn more about you, your business, your offers, and start their journey to becoming a customer. In this tutorial, we will walk you through how to set up your website using our beautiful website template.
Step One: Title Goes Right Here
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Step Two: Title Goes Right Here
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Step Three: Title Goes Right Here
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Here's what to do next....
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
© 2026 Female Entrepreneur Association is a trading name of Carrie & Co Ltd.