Game Plan to create your

WORKSHOP Funnel

Workshops can be a game changer for your business! They are a great way to educate your audience and to sell your courses or membership.

I have hosted hundreds of workshops as part of building my business and they have been amazing for getting people to join the FEA Members’ Club..   

Before working through the tech set-up, use the sections below to brainstorm & map out your wonderful Workshop Funnel.

WORKSHOP FUNNEL PIECES:

• Your workshop registration page

• Your form

• Your thank you page

• Your email promo sequence to tell people about your workshop, plus your confirmation & reminder email sequence for those who have opted in.

We have step-by-step tutorials that walk you through each step, and you can download the workbook to help you, so no need to worry about building all this out for now. 

WORKSHOP FUNNEL sections

• registration page

• SIGN-UP FORM

• thank you page

WORKSHOP REGISTRAION PAGE

Your workshop registration page is the web page that people will land on, where you can tell them about your workshop and get them excited to sign up for it.

This is a really simple page with a header, a sub-header and a few quick points telling people what they will learn during your workshop and why they should join.

THANK YOU PAGE

After saving their spot for the workshop on the sign-up page, your subscribers will land on a thank you page that confirms the details and their place for the workshop.

This is also a great page to add a call to action inviting subscribers to take the next step with you, for example:

• Follow you on social media

• Book in for a consultation call

• Subscribe to you podcast

Promo sequence

• Email #1 Copy

• Email #2 Copy

• Email #3 Copy

Promo Sequence

These are the emails you would send to your subscribers to promote your workshop. You don’t have to start from scratch with this. We have swipe copy for you to use already loaded into your FEA Create account. So have a look at what is there and tweak it for your brand.

Email #1 Copy

This is your chance to get people excited about your workshop. Check out the swipe copy we have for you and use it to fit your workshop.

Email #2 Copy

You could use email 2 in this sequence to tell a story showing subscribers how you overcame a problem, and getting them excited that you will share your knowledge in the upcoming workshop.

Email #3 Copy

This is your last chance to get people to join your workshop so it can be a quick and simple email encouraging them to join before it starts. 

CONFIRMATION & REMINDER Sequence

• Email #1 Copy

• Email #2 Copy

• Email #3 Copy

CONFIRMATION & REMINDER Sequence

This is the email sequence you would send to subscribers who have signed up to your workshop to send all the info they need and keep them engaged and excited about the upcoming workshop.

We have swipe copy for you to use in your FEA Create Account.

Email #1 Copy


This is the first email subscribers receive as soon as they sign up to your workshop.

Email #2 Copy

This email is a great chance to let subscribers know why you’re so excited about the workshop and why they shouldn’t miss it.

Email #3 Copy


You can use this email as a reminder 24 hours before your workshop starts to make sure subscribers who signed up remember to join you. 

Purchase Delivery Sequence

• Email #1 Copy

• Email #2 Copy

• Email #3 Copy

Purchase Delivery Sequence

This is the email sequence you would send to customers who just purchased your offer.

Email #1 Copy

This is the first email new customers receive after purchasing your offer. Give them all the details they need and get them excited about their purchase.

Email #2 Copy

Email 2 in this sequence is a great chance to check in with customers after their purchase to see how they are getting on and share helpful tips to make sure they are getting the best results from your product.

Email #3 Copy

This is one of the most important emails in the sequence, where you ask for feedback so that you can gather lots of testimonials you can share to make more sales. Here’s some swipe copy for you:

Hey Subscriber Name,

Now that it’s been a few weeks since you started your [SPECIFY] journey with [PRODUCT], I really wanted to know what you think and how it’s been going for you!

For small businesses like mine, a positive review is the most valuable thing ever, so if you loved [PRODUCT], it would be so amazing if you could just hit reply on this email with some simple feedback about your experience :)

Here are a few questions to help make it easy:

1. What did you like most about [PRODUCT]?

2. What was your biggest struggle or frustration before purchasing [PRODUCT]?

3. What results, changes or improvements did it help you to achieve? 

And finally I would also love to know if there was anything you felt was missing that would make this even better?

Thank you so much in advance for your feedback,

Your Name

FEA Create is here to help you build a beautiful website, host an unlimited number of courses and memberships, allow you to create an unlimited number of funnels, sell with ease and run your entire business from one platform. 

We want to make sure that building the business of your dreams is not put on hold because of tech struggles. 

You’re here to create amazing things, so roll up your sleeves and have fun seeing what you can make happen!

With love 
Carrie xx

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