Game Plan to create your
LEAD GEN Funnel
One of the best pieces of advice I ever received was to build my email list.
My business, the Female Entrepreneur Association, would not be what it is today if I had not followed that advice and taken the time to figure out what my mentor even meant when he said, “You need an email list, Carrie” and then worked really hard at figuring out how to actually build it.
The Lead Gen Funnel Game Plan is going to help you build your email list!
LEAD GEN FUNNEL PIECES:
• Your opt-in page
• Your form
• Your thank you page
• Your email nurture sequence
We have step-by-step tutorials that walk you through each step, and you can download the workbook to help you, so no need to worry about building all this out for now.
Before working through the tech set-up, use the sections below to brainstorm & map out your amazing Lead Gen Funnel.
OPT IN PAGE
Your opt-in page is the web page that people will land on, where you can tell them about the freebie you’re offering and get them excited to sign up for it. This is a really simple page with a header, a sub-header and a few quick points telling people what results they can get by downloading the freebie.
OPT-IN PAGE HEADER & SUB-Header COPY
Here are some examples to get your inspiration flowing:
Header:
• “Learn how to turn LinkedIn into your lead-generation machine”
Sub-header:
• “Download this free guide and discover how to get your next 3 client leads in one week with the power of LinkedIn.
Header:
• “Plan one month of meals in 15 minutes”
Sub-header:
• “No more last-minute dashes to the supermarket or expensive takeout. Download this free guide and I’ll show you how to plan a whole month of meals in just 15 minutes”.
What are 2-3 results that this freebie will help people to achieve?
what will they learn
You can use phrases such as:
The QUICKEST way to…3 POWERFUL secrets to…5 EASY HACKS to
THANK YOU PAGE
After completing the form on your opt-in page, new subscribers will land on a thank you page that confirms their freebie is on the way.
This is also a great place to add a call to action inviting subscribers to take the next step with you, for example:
• Follow you on social media
• Book in for a consultation call
• Subscribe to you podcast
NURTURE Sequence
You don’t have to start from scratch with this. We have swipe copy for you to use already loaded into your FEA Create account. So have a look at what is there and tweak it for your brand.
This is your chance to deliver the freebie to your new subscriber’s inbox and introduce yourself!
Here’s some swipe copy for this email that you can edit to suit your business:
Email #1 Copy
This is your chance to deliver the freebie to your new subscriber’s inbox and introduce yourself!
Email #2 Copy
This email is a great chance to help your subscribers get to know you and your business better, so that you can start to really build and nurture your relationship with them.
Email #3 Copy
A welcome email sequence that you send when people sign up for your freebie can be around 3 - 5 emails. In our sequence this is the final email and it’s a great chance to make the most of that new subscriber engagement and make an offer.
Purchase Delivery Sequence
This is the email sequence you would send to customers who just purchased your offer.
Email #1 Copy
This is the first email new customers receive after purchasing your offer. Give them all the details they need and get them excited about their purchase.
Email #2 Copy
Email 2 in this sequence is a great chance to check in with customers after their purchase to see how they are getting on and share helpful tips to make sure they are getting the best results from your product.
Email #3 Copy
This is one of the most important emails in the sequence, where you ask for feedback so that you can gather lots of testimonials you can share to make more sales. Here’s some swipe copy for you:
Hey Subscriber Name,
Now that it’s been a few weeks since you started your [SPECIFY] journey with [PRODUCT], I really wanted to know what you think and how it’s been going for you!
For small businesses like mine, a positive review is the most valuable thing ever, so if you loved [PRODUCT], it would be so amazing if you could just hit reply on this email with some simple feedback about your experience :)
Here are a few questions to help make it easy:
1. What did you like most about [PRODUCT]?
2. What was your biggest struggle or frustration before purchasing [PRODUCT]?
3. What results, changes or improvements did it help you to achieve?
And finally I would also love to know if there was anything you felt was missing that would make this even better?
Thank you so much in advance for your feedback,
Your Name
FEA Create is here to help you build a beautiful website, host an unlimited number of courses and memberships, allow you to create an unlimited number of funnels, sell with ease and run your entire business from one platform.
We want to make sure that building the business of your dreams is not put on hold because of tech struggles.
You’re here to create amazing things, so roll up your sleeves and have fun seeing what you can make happen!
With love
Carrie xx
© Female Entrepreneur Association 2023. Email: [email protected] | Cancellation & Refunds Policy | Privacy Policy | Terms and Conditions. FEA Create is a trading name of Carrie & Co Ltd.